This Brand is a Nut Case. Here's Why You Should Be Too →→

I have 5 drafts for my next newsletter ready already. But somehow I wasn’t motivated to publish it. Until this happened…..

I couldn’t help but notice their quirkiness,?that brand identity—cool colours, sharp typography, and copywriting that’s as flirty as it gets, their Passenger-carry bus, and ground force carriers grabbed my attention. So much so, that I decided to do my next newsletter on them.

You know how airlines are flying metal boxes, right? I mean, what can they even do to stand out in the market? Show customer testimonials? bleh. Show off a few on-time flights? Umm.. ok… but yawn. And then, there's

I have to say, IndiGO has cracked the code to make flying feel less like a chore and more like an experience. I experienced it personally.

Back in June, my friends and I were flying from Bangalore to Denpasar. (mentioned this in my last newsletter). We had a 1.5-hour wait before boarding, so we were chilling, deciding how to kill time. Suddenly, we heard a boarding announcement—our flight was ready to board in 40 minutes! Next thing you know, we’re rushing to the gate. I was shocked to know…

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