Brand News #4: Top 5 Articles on Altruism in Branding
Each week, IDEON scours the web for the best branding stories. Here are this weekend’s must-reads.
Altruism in Branding
This week’s notable stories saw brands from Uber to Angie's List acting selflessly, placing their customer center-stage, and benefitting from generosity.
PayPal has added a charitable giving button in its app
he button will allow, for the first time, users to quickly donate to one of the tens of thousands of PayPal Giving Fund certified charities via PayPal's app. – Fast Company
And the best news of all: charities will receive 100% of every donation.
Uber switches out surge for price transparency
No more pop-ups asking you to agree to those murky “2.1x” (or some other “x” amount) surge fares on the Uber app. – Tech Crunch
Uber pricing will still fluctuate with demand, but now you’ll know the dollar amount you’ll be paying for the ride, instead; “no math and no surprises.”
Under Armour’s Quest to Dethrone Nike and Jump-Start Baltimore
Kevin Plank is out to build the ‘baddest brand on the planet.’ Here’s where the city fits in. – Bloomberg
Maybe that’s human nature—not the money part, but the desire to see the place where you live succeed.
Angie's List Announces Big Change After 20 Years in Latest Campaign
Company founder Angie Hicks makes entire site free, to reward customers for 20 years of loyalty. – Advertising Age
"Because your home is where our heart is."
Bose Launches Buildable Speaker For Kids
Like a lot of new smart toys, this one is educational. But instead of teaching kids to code, it shows them how to build hardware. – Fast Company
"We're just a huge company of engineers who get all geeked up about how stuff works: so we said why don't we distill that experience down to something that we could give to a child?"
Want even more brand insights? Check out our latest short-form IDEALOG where we take a look at the branding nuances underpinning acquisitions.
Have time for a longer (yet still sharp) piece? Our most recent EIDOS column profiles the branding techniques you can learn from the presidential primary race.
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