BRAND New YOU! 1st Edition News!

I love January!!!!!? This is one of my favourite months of the year for so many super-fun reasons!

??The snow is PERFECT for some good cross-country skiing

??It’s a great time to start some new, better habits (and maybe rid myself of some bad ones…)

??New Year, NEW GOALS!

And now?? A brand new newsletter via LinkedIn!

This is my first edition of Brand New YOU, my LinkedIn Newsletter, and I can’t think of a better time to launch it than here in January!!

ICYMI, December was spent getting ready for this new year with a business plan retreat, goal setting galore, and getting ready to hit “refresh” on my LinkedIn profile.? And here in January it’s time for the “rubber to hit the road” and start testing some new LinkedIn and branding theories.

In this first newsletter, I’m testing a whole bunch of stuff, and seeing what resonates with you, my community member.? And that is TRULY the beauty of anything you do to create and curate your personal brand - testing, testing and retesting to find what:?

???works for you

???works for your audience

???works for the time you have to create.

Consistency is the key to any successful branding activity, and creating a newsletter is no different.??

Should you decide to try your hand at a new branding activity in 2022, keep these activity tips in mind:

?? Start small, you can always grow in frequency or length over time

?? Stay consistent - whether once a day, once a week or once a month - find a rhythm that works for your schedule and won’t burn you out - you can always increase as your time, resources, or manpower allows

?? Stay relevant - create content from within your lane, that speaks to your target audience.? This will be the fastest way to create trust with your audience, and create clarity in your offering.

As for this newsletter?? It’ll be consistent, but the playground that is personal branding is very much here as I test features and offers.? Let me know what you think!

This week’s post looks at 4 reasons why you should revisit your LinkedIn profile here in the New Year, and looks at 9 areas that you can update during your refresh.? No matter what your LinkedIn journey looked like in 2021, it’s time to hit “reset” on your activity, your strategy and your goals.? LinkedIn is a powerful inbound marketing tool, make it your goal this year to harness that power for your business!

Speaking of LinkedIn, there’s a brand new feature to check out!? This feature may be just what you need to create some wins in your brand and business using the platform!!????

You know how on YouTube you can click on a “notifications” bell ??, and you are notified when new content is published by the YouTube user?? Well, now you can be notified of new content on LinkedIn!

??Simply go to someone’s profile, look below their banner on the right-hand side, and voila!? A little bell!

??CLICK ON THE BELL TO BE NOTIFIED OF NEW CONTENT!??

When your person posts new content, you’ll receive a notification in your LinkedIn notifications!

Why is the bell notification such a POWERFUL feature?????

??If part of your LinkedIn strategy is to comment on one’s content, now you know when they post!

??If you’re looking for personal development, reading up on your favourite content creators is a great place to start!

??If you’re looking for content inspiration, be notified of those whose content inspires YOU!

??Want to know when your clients are posting?? Boom, click the bell…

??Want to know when your competitors are posting?? Boom, click the bell….

How will YOU use this new LinkedIn feature?

??Book of the week - I’m close to finishing Effortless by Greg McKeown; a great read that is helping me simplify how I view my work and my projects.??

??Challenge of the week - Looking to level up your LinkedIn content game in 2022?? My ??5 Days, 5 Ideas LinkedIn Content Challenge ??may be just the kickstart you need. ? This *free* challenge simplifies 5 of LinkedIn’s most popular content formats so you have a pocket full of ideas the next time you go to post on the platform.? Sign up and start your content journey today!

Thanks for reading this first edition! Until next time....

Love, grace, and really good tea,?????

-Leanne