Brand MVPs: What The 2025 AFC Championship QBs Can Tell Us About Brand Personas

My, oh my, Marv Levy never won the Big Game goodness! What a hell of game that AFC Championship battle was, huh?

Those are the kinds of game that me sweat so much with anxiety that I went through two sweat shirts watching it and I’m not even a fan of either team (Go Broncos).

But this battle in the land of Taylor, I mean K.C., got me thinking, as a human working in the world of advertising what if the two QB’s leading their teams last night on the field were actual brands? What would their brand persona be? What brand would they best align with based on their style of QB play, snap-snap swagger and own personal brand.

Here is what I quickly came up with. Agree or disagree. Debate or don't debate. Your play call. Oh, and tell me what brand you think Jalen Hurts would be? And please don’t say, Roll Tide Laundry Detergent. Just to note Mahomes, while not taller in real life, is indeed taller in the picture because he won and also because I can't draw pictures very well.

Patrick Mahomes: A Brand of Excellence, Innovation, and Approachability

Performance-Driven - Consistent, high-quality results define Mahomes' on-field excellence and dominance. His brand would parallel:

• Lamborghini: Symbolizing precision, power, and elite performance at a level never seen before.
• Peloton: Inspiring others to perform at their best through community, innovation and "Look what you made me do" leg moving music and lyrics.

Innovative and Dynamic - Known for his creative and adaptable play style, Mahomes aligns with forward-thinking, boundary-pushing brands such as:

• LEGO: Constantly innovating while remaining timelessly engaging and imaginative with every pass and press conference.?
• DJI (Drones): Redefining exploration with cutting-edge technology and precision. Slice and dice with every down.

Authentic and Relatable - Mahomes’ genuine personality resonates broadly, making him a natural fit for:

• Trader Joe’s: Beloved for its authenticity, approachability, and consistent quality. TD’s in the produce section.?
• Topo Chico: Effortlessly cool and refreshingly straightforward, much like his demeanor. #chill

Crossover Appeal - Bridging sports, lifestyle, and culture, Mahomes embodies the ethos of:

• Casetify: Merging personal expression with functional design. Lock it down, baby.
• Warby Parker: Stylish, innovative, and accessible—breaking barriers in unexpected ways.

Overall Brand Identity - If “Mahomes” were a standalone brand, it would symbolize next-generation leadership, reliability under pressure, and a fusion of style and substance—a compelling force in both traditional and emerging markets that just keeps freaking winning.

Josh Allen: A Brand of Grit, Resilience, and Blue-Collar Charm

Grit and Resilience - Overcoming challenges to reach NFL stardom, Allen embodies determination, making him a perfect match for:

• DeWalt: Built for rugged performance and reliability. Dude is literally a human hammer in a helmet with a Buffalo on the side of it.?
• Patagonia: Enduring, durable, and driven by a respect for the natural grind. Mountain man? Yes. Check the hair and beard.

Blue-Collar Appeal - Grounded in his Wyoming roots and Buffalo’s hardworking ethos, Allen pairs well with:

• Black Rifle Coffee Company: Rugged, bold, and unapologetically authentic. Shoots ya straight. Throws caffeinated bullets to WR’s.?
• Duluth Trading Co.: Practical, sturdy, and made for real-world challenges. Dependable but doesn’t wear depends.

Youthful Energy and Versatility - Allen’s playful off-field persona aligns with brands that celebrate energy and fun, such as:

• GoPro: Capturing adventure and spontaneity, no matter the setting or the weather, frozen conditions and all.
• Nerf: Bringing competitive energy to moments of pure exhilaration. Run, gun, fun.?

Community and Leadership - As a symbol of hope and pride for Buffalo, Allen is an ideal partner for:

• REI: A brand rooted in community, adventure, and collective spirit. Down to earth (see grass stains on post game jersey)
• Chewy: Representing care, loyalty, and connection to those who matter most. Loyal as a Buffalo, NY native to hot wings from buffalo.

Overall Brand Identity - As a standalone brand, "Josh Allen" would stand for underdog determination, approachable toughness, and adventurous spirit—a natural fit for consumers who value authenticity, resilience, and a sense of joyful entertainment that just can't seem to get the job done. But hey, maybe one day, Josh. I sure do believe in you. #keepworking

Legal Disclaimer Joke: The brands depicted in alignment with Josh Allen in this article are not losing brands. They are in fact all winners and awesome and deserve MVP trophies and Disney trips and hugs because like I said they are 100% winners to the core