Brand Modesty
Dr. Debbie Kristiansen
Senior Vice President OVG Middle East -EEA Distinguished Leadership Award- UN Women USA Rise & Raise Others Award- Female CEO of the Year - Top 50 Global Inspirational Women - Board Member-Doctorate EIU Paris France
Novo Cinemas practices brand modesty in terms of capitalizing on its strengths and letting the end product speak for the brand. And one of them is customer interaction.
The evolution of marketing is constantly changing and the voice of consumers play a crucial part in a brand's growth. Using this to the brand's maximum potential results in solidifying ties with both partners and your audience. When you embrace the significance of added value, consistency and growth, the end result is success and loyalty.
No matter how large a brand may be, when the tone is monotonous, even the preempted well-oiled machine will be clogged. The only way to move forward is to envelope the humane approach and reciprocate the attention of your customers.
Functioning in the entertainment industry creates a panoramic playground for creativity and for ground-breaking ideas to take form. As logical as it is to go with the flow, the opportunity to tackle it from a slightly different angle will make the brand stand out. Novo Cinemas is a business that ventures to provide a new spectrum of cinema comfort that will keep our customers coming back for more. Appealing to the mass is as important as pleasing that one movie-goer who frequents your cinema. The cinema could be the film buff's haven as well as an entirely new platform for leisure for the next person.
Address every customer with utmost care and transparency, whether it's on social media or on the grounds. You never know where a kind word or exchange will lead you. This is something we experience every day and is what drives to continue doing what we do.
In the words of Richard Branson, "If you're not making a difference in people's lives, you shouldn't be in the business."
Culture and Education Ambassador
8 年That'd be fantastic Debbie Stanford-Kristiansen - so let's link up again closer to your travel dates , xx
Senior Vice President OVG Middle East -EEA Distinguished Leadership Award- UN Women USA Rise & Raise Others Award- Female CEO of the Year - Top 50 Global Inspirational Women - Board Member-Doctorate EIU Paris France
8 年Thank you Farida Messaadi I will be coming to London end of July - will let you know dates. Would be fab to see you, and catch up, it's been way too long xx
Culture and Education Ambassador
8 年Hi Debbie, tip top post ! ;) My restaurant marketing communications projects also consistently remind me of how much customers respond far more positively to spontaneous brand experiences, where communication sounds unscripted and more real - and simply more caring. Really hope we can catch up on your next trip to London! It's been so long. Best, Farida x
VP Global Marketing & Commercial Development at Harkness Screens
8 年Debbie, you couldn't be more right. Changing up the monotony of tone and delivery is an essential for any company seeking to stand out. Technology makes it possible to be so much more creative and to reach out personally to customers than before provided a business possesses a forward thinking vision and empowers it's marketers to really flex their creative muscles. Sadly more often than not, overbearing corporate structures and brand guidelines aligned with a conservative approach to the market prevents that all important innovation from being able to shine through. As a marketing professional, it's great to see CEOs and businesses that really understands the importance of creativity in marketing. Good on you!
Senior Vice President OVG Middle East -EEA Distinguished Leadership Award- UN Women USA Rise & Raise Others Award- Female CEO of the Year - Top 50 Global Inspirational Women - Board Member-Doctorate EIU Paris France
8 年Thank you Antonis