Brand Marketing News and Partnership Activities

CPG

• Nespresso Bloom: Nestlé moves beyond coffee for the first time with honey
• NatureSweet debuts PAW Patrol snack packs
• Crystal Geyser Alpine Spring Water launches THIRST FOR PROGRESS campaign
• 7-Eleven launches 7-Select Fusion Energy Beverage, also delivered by 7NOW app
• Thomas' and WK Kellogg Co launch Froot Loops Mini Bagels

Dining

• McDonald's new Collector's Meals to come with nostalgic, collectible cups
• Johnny Rockets releases Dirt Cup Shake featuring Trolli Sour Brite Crawlers
• Panera Bread nabs Papa Johns CMO following menu overhaul

Inspiration, Knowledge, and Networking Packaged Just for You

The Marketing Partnerships events have led to 300+ partnerships across a variety of industries. From Kellogg's and Xbox, to Minions and Twinkies, impactful CPG partnerships are only the beginning in a long line of success stories! Will yours be next? ?

Spend three days at the Marketing Partnerships Forum in Nashville this October – trading insights, connecting, and collaborating with marketers from the leading brands, entertainment companies, and non-profits driving the partnerships business forward. With this group of decision makers and "do-ers", success stories come to life!?

Mixers

• Book on Airbnb: Polly Pocket’s ‘90s-era compact is now life-sized
• Tractor Supply’s PET APPRECIATION DAYS are back
• Pottery Barn creates co-branded WEDNESDAY Amazon MGM Studios home collection

PARTNERSHIP OPPORTUNITIES & ACTIVITIES FOUND ON MARKETINGPARTNERSHIPS.COM

Fashion

• Swarovski and Jordan Brand collaborate on $1,000 Air Jordans
• Hormel unwraps limited-edition SPAM Musubi Day merch collection benefiting Maui

Health amp; Beauty

• Sally Hansen and Warner Bros. Discovery team up for BEETLEJUICE collection
• Channing Tatum takes on the Grecian role of Eros in first Versace campaign
• MAC Cosmetics partners with home interiors brand Lick on matte black lipstick and paint

Luxury

• Hermès presents ON THE WINGS OF HERMèS, short film and behind-the-scenes
• Dolce & Gabbana debuts perfume for pooches
• VistaJet and Four Seasons Maui embark on Mid-Autumn Festival celestial journey

Tech

• BEETLEJUICE sequel sells tickets in first-of-its-kind Roblox activation
• Google's Nest Learning Thermostat gets an AI makeover

Music

• With golden Sketchers, Snoop Dogg is shining star at The Olympics
• Mars Wrigley’s 5 Gum x Zedd hidden bodega rave with social media scavenger hunt

Television & Streaming

• Disney’s password-sharing crackdown starts ‘in earnest’ this September
• Roku will launch a free 24/7 sports channel
• Michelle Pfeiffer to lead YELLOWSTONE spinoff: THE MADISON

Theatrical

• TikTok rolls out marketing feature for movie studios
• A STRANGER THINGS prequel set in 1959 is headed to Broadway

NEW JOB POSTINGS ON ENTERTAINMENTMARKETINGJOBS.COM

• Coordinator, Strategic Partnerships – TEMP - Warner Music - NEW
• Business Development Senior Partner - American Red Cross - NEW
• Director, Brand & Creative Services - Operation Homefront - NEW
• Director, Marketing - American Humane - NEW
• Manager, Corp. Initiatives Accounts and Operations - Alzheimer's Association - NEW

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