Brand Marketing News and Partnership Activities

CPG

• G FUEL celebrates 40 years of Tetris with hydration bundle.
• Van Leeuwen Ice Cream collabs with Sabrina Carpenter on espresso ice cream.

Dining

• Hooters jumps into the retail space with frozen appetizers.
• Smoothie King launches smoothie keg at select locations.
• White Castle certified by great place to work for fourth straight year.
• Pizza Hut rolls out Chicago tavern-style pizza.
• Shake Shack names Stephanie Sentell as COO.
• Subway debuts $3 Footlong lavash-wrap dippers for summer.

Marketing Events

Join the marketing community at the 2024 Marketing Partnerships Forum as we head back to Nashville from October 16-18. This is an exclusive marketing conference and registration is limited to 150 client-side marketers coming from the brand, entertainment and non-profit marketing communities. Over 300 partnerships have been born at these events… find out why you should be there. Visit www.laoffice.com/forum for more details and to request an invitation.

Mixers

• Jake Paul launches W, a men's personal care brand, at Walmart.
• Tony Awards: Full winners list, including Daniel Radcliffe, Sarah Paulson, and more.
• Coldplay's 10th album, MOON MUSIC, due in October.
• BARK and MILITARY MAKEOVER WITH MONTEL join forces to spoil rescue dog of military vet.
• Michael Kors is Mastercard's first AI-powered shopping assistant retail partner.
• Box office: INSIDE OUT 2 delivers historic $155 US opening.

PARTNERSHIP OPPORTUNITIES & ACTIVITIES FOUND ON MARKETINGPARTNERSHIPS.COM

Fashion

• TAG Heuer Carrera Chronograph meets the Porsche 963 in a limited-edition watch.
• JW Anderson x Guinness partner for fashion collab.

Fashion

• An INSIDE OUT 2-inspired property is coming to Airbnb.
• LVMH and Accor join forces to take Orient Express to new horizons.

Entertainment News:

Gaming

• GameSquare announced as programming partner for SEICon.
• Fnatic announces Pot Noodle partnership.
• Nintendo Direct opened with the reveal trailer for Mario & Luigi Brothership, the first new game in the franchise in almost nine years.

Streaming & Television

• First look at THE LORD OF THE RINGS: THE WAR OF THE ROHIRRIM anime film.
• TOTALLY SPIES live-action TV series from Will Ferrell, Banijay Kids in the works at Amazon.
• Netflix to open massive entertainment, dining, and shopping complexes in 2025.
• Chris Rock to reprise voice role in EVERYBODY HATES CHRIS animated series.

NEW JOB POSTINGS ON ENTERTAINMENTMARKETINGJOBS.COM

• Divisional Business Development Officer - The American Red Cross
• Manager, Licensing Consumer Products - Paramount Pictures
• Licensing Manager - Supercell
• Senior Project Manager, Marketing & Sales - Universal Destinations & Experiences
• Director of Corporate Partnerships & Business Development - Boys & Girls Clubs of America

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