Brand Manifesto Examples: Inspiring Examples from Steve Jobs, Holstee & More!
Pieter Steenkamp, PhD
Let's Brand Your Business for Success??Consultant & academic with a doctorate specialising in brand strategy ★ Consultation ★ Workshops ★ Coaching programme
1 Idea – 1 Challenge – 1 Quote
Idea From Me
The creation of a brand manifesto is one of the best strategies to differentiate your company from the competition. A brand manifesto is a declaration of your company’s mission and values that serves as a guide for both current and prospective customers. It can be utilized as a motivating tool for employees as well as a persuasive marketing message that appeals to customers. We’ll look at some potent brand manifesto examples in this blog article, including Steve Jobs’, the Holstee, the North Face, and more. Continue reading to learn how you may incorporate these motivating examples into the creation of your own distinctive brand manifesto or brand purpose examples.
Challenge To You
If you are still working with a vission statement, use the formula explained in the article to develop an inspirational purpose statement:
Brand Manifesto = Purpose Statement = Brand Vission + Brand Values
Quote
WE EXIST TO FIGHT FOR A FAIRER, MORE BEAUTIFUL WORLD.
This is our purpose [brand manifesto], and it drives everything we do. We believe in the beauty of the planet and the good in people, but our world needs work. Nature is suffering at our hands, whole species are become extinct in our lifetimes, and our society remains desperately, deeply unfair and unequal. Our founder, Dame Anita Roddick, built The Body Shop to fight for what is good, and just, and beautiful. Today, this fight is still at the heart of everything we do.
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Let’s BRAND FOR SUCCESS!
Pieter Steenkamp
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Meet Dr Pieter Steenkamp
I am a brand strategist and academic and hold a PhD in brand management. As a brand management lecturer and researcher at a university in Cape Town, South Africa and a regular visiting professor at universities in Germany, I stay updated with the latest brand management developments. This affords me the incredible opportunity to consult with leaders of some of the most admired brands.
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