The Brand Managers tell us more about the 2023 collections

At the beginning of the year, our 3 Brand Manager at KARIBAN BRANDS talk to us about the 2023 trends in the market for textiles and customizable accessories.

• How were they inspired to develop the 2023 collections?
• What are the needs and demands of the market?
• What are the expectations of customers in terms of product?

Pascale Bateira - Brand Manager Kariban & PROACT?

In 2023, inspiration is everywhere, just observe the world around us, there is no shortage of hot topics between the planet in turmoil and fashion that is being renewed at high speed...

At KARIBAN BRANDS, we have sorted it out by refusing the ephemeral and developing products that meet the most basic needs: qualitative, practical, aesthetic and ethical.

We continue to place eco-responsible values at the center of our developments.

The comfortable cuts of our oversized novelties, as well as our basic Kariban organic cotton tank tops will allow a quality personalization. Our sweatshirts and jerseys dedicated to the major sporting events of 2023 at Kariban and PROACT? will meet the needs of our customers with efficiency.

We continue our production of clothing in Europe in order to limit the carbon footprint as much as possible.

Finally, Kariban Premium is enriched with high value-added products to meet the demands of the most demanding customers.

Julien Bourgault - Brand Manager WK. Designed To Work

For 2023 and the development of new WK. Designed To Work products, our main inspiration was the feedback from customers we met at the various trade fairs in which we participated, but also thanks to the daily presence in the field of our sales representatives who listen to and provide feedback from our customers.

This customer proximity has allowed us to identify the need for products with more resistant materials (Cordura), more technical (Stretch) but above all the need to continue in the development of eco-responsible products.

Indeed, the AGEC law is today a strong trend in this workwear market and this therefore calls for an increasingly extensive offer of products incorporating recycled fibers.

Another point, work clothing is more than ever customizable clothing because it is a real communication tool for many companies, industries, craftsmen, etc.

As such, our offer of many colours is essential to meet the different visual identities of companies. In the same way, to dress and protect the greatest number, the depth of sizes offered is a key element.

Finally, beyond all these points and trends, WK. Designed to Work will continue to emphasize the quality of these products in order to offer comfort and reliability and thus accompany as best as possible the need for the requirement that they are professional customers.

Matteo Borri - Brand Manager Kimood & K-up

The Kimood and K-up 2023 collections development follows the trend of recent years in the use of sustainable or recycled materials.

We pushed this idea to the end of the project thanks to the concepts of traceability and circular economy under the project named K-loop.

Indeed not only do we recycle our own cotton production waste or PET bottle giving them a second life but we can open up our supply chain to show anyone how and where we do it.

A transparent project where we can prove what we say and what we do through Aware block-chain technology. A step forward in the idea of sustainability.

Tote bags in any shape and design are still on the wave like everything in sports.

Finally, the recycled material lands as well in the caps keeping the trucker trends in all possible colour combinations as the soft knitted hat.