Brand Loyalty A Change Of Perspective

The days were gone when the brand's reputation and loyalty were encouraged by some associated freebies and discounts. This way you will be able to achieve brand loyalty at the time. It is actually buyable “Spend more time with us we’ll say thanks to you. There are some businesses that need to rely on such incentives.?

Let’s understand this with an example of the B2C Market. The age of Perk card is almost dead for everyone. Well, what is the reason behind that?

If I tell truthfully people now give their loyalty to the brand which thinks beyond the pounds. There are so many things playing a part in this phenomenon like the Generational gap, covid has really changed the loyalty landscape. People have now changed their perspective on brand loyalty we can say thanks to social media for that.

Every brand is about its values. Values can be introduced as to how and which brand we want to align with. To be more specific the most important thing that matter to us is individuality. Let’s get to the point directly. If you are only looking for affordability then it is natural that you will look for the maximum money’s worth.?

But still, there is a belief that loyalty cards will still work with these kinds of brands and people. On the other side if we say that the price factor is driving you then you will not be a loyal customer of a specific brand under any condition.?

At a particular time, you will have to make decisions that will be based on the product or service that the brand provides. For some people, brand loyalty is affected by some factors such as diversity, sustainability, charitable giving, ethics, and some other social value commitments.?

These factors are more important like they are more than just ‘ethos’. There are some larger brands that have won the hearts of customers from the start.?

Let’s turn to the data now. It is true that 90% of American customers share the experience with others. And there are 81% of customers trust the given recommendation from family and friends over several companies.?

Brand Loyalty is free marketing. Let me tell you if a customer likes your brand’s product then he is definitely going to market it. This travels from consumer to consumer, which helps you to gain more loyalty to your brand. Well, it is hard to catch when you are speaking but, it is easy when you are counting money.

93% of consumers are willing to purchase again with the brand they are loyal to. This was a study of HubSpot. Another study by Motista has given the data that over 2 times more customers will spend more time with the brand if they are emotionally connected to them.?

?Conclusion?

With this type of game, consumers have more information about the brand than any other thing. The customers are now very specific about their choice because they do their research before attaching their strings to the brand. Your brand should be ethical and trustworthy.?

The customers value the price point and the quality of the product. So definitely brand loyalty is defined differently from now on.?