Brand-Led Culture Change
Recently we joined the Sustainable Brands community in Minneapolis for their annual Brand-Led Culture Change event. The conference highlights the important role of brands in influencing and empowering people to live their best, most sustainable, joyfully fulfilling lives.?
While corporations continue to navigate the complexities of the anti-ESG backlash , this event showcased a much more hopeful reality. A bright spot in the current business landscape is the way brands are innovating in circular design – creating products, services and experiences that people love, that disrupt categories, and that shift behavior toward a regenerative future for retail.
Branding & Sustainability Strategist Erika Pontes and our Founding Partner, Raphael Bemporad , had the honor of hosting a panel with three brands who are setting new bars for excellence in circularity: REI who’s been reselling used gear for over 6 decades, 塔吉特百货 who’s been ramping up its take-back and upcycling programs with a goal is to have 100 percent of Target’s owned brands circular by design by 2040, and Just Salad whose reusable bowl program avoids nearly 25,000 lbs of single-use packaging waste per year (while rewarding customers with free toppings! ??)
Inspired by these brands and others we’ve supported through our work, we outlined 5 Principles of Designing for Circular Behavior to help brands on the circular journey overcome ingrained habits and the immediacy of convenience to break through to consumers, unlock business growth, and unleash brand love and loyalty.?
Rock on,
the BBMG Team
Love, Loyalty & Lifestyle: Making Circularity Irresistible
By designing for deeply-felt human needs and optimizing for access, ease, reciprocity, and pleasure, circular design can be the next frontier of a resilient business. Read our 5 Principles of Designing for Circular Behavior.
“To hope is to give yourself to the future – and that commitment to the future is what makes the present inhabitable.”
Rebecca Solnit
PODCAST
Iceland's New President, Halla Tómasdóttir
We're thrilled to share that Halla Tomasdottir , our inspiring mentor and collaborator, is now Iceland's President-elect. Her dedication to diverse, intergenerational and shared leadership is sure to serve the Icelandic community well. For a deeper understanding of Halla's vision, we recommend our podcast interview "Brave Leadership for a New Economy", linked below.?
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CLIENT NEWS
Put Your Money Where Your Mouth Is
MAC Cosmetics ' groundbreaking social purpose platform, VIVA GLAM, is celebrating its 30th year with an expanded mission to support healthy futures and equal rights for all – along with FOUR impactful shades of lipstick. BBMG worked with the brand on its strategy for the platform reboot, and we’re excited to see the relaunch going center stage for pride month.
Inspiring Ocean Conservation with Wonder & Awe
World Ocean Day was June 8. What better time to dive into BBMG’s work over the years working with amazing ocean conservation brands like OceanX , 海洋管理委员会 , and the Ocean Conservancy . Plus BBMG’s Head of Creative, Jess Pitera , writes about her passion for scuba diving and how it's given her a profound awareness of how ocean health affects us all.?
More Ideas on The Future We Want...
How product innovation can meet market demands while regenerating the ocean: Not just reef-safe, Reef Relief is world's first sunscreen to nourish coral >>
How and why to do corporate diversity and inclusion in the face of pushback: Despite Attacks, The Demographic Case for Pride Month Continues to Grow >>
Why micro-mobility is a win for riders, their wallets, profits, and the planet: Lime executive reveals the future of alternative transportation >>
How to create a community-based approach to philanthropy: How One NGO Flipped Philanthropy On Its Head To Create Better Results >>
How to level-up climate storytelling with breakthrough visuals: Photos help tell climate stories. This media library lets conservation orgs access them for free. >>
What We’re Reading
On Jess’s shelf for summer reading is Lo—TEK. Design by Radical Indigenism by Julia Watson, a book about traditional ecological knowledge and the nature-based technologies and design that bloom from that.
BBMG is a branding and social impact consultancy that works with leaders who won’t wait on things that can’t wait. Learn more, see our work, and get in touch at bbmg.com