Brand and its derivatives

A brand is exactly what an individual perceives and remembers about you through their five senses. This is the simplest and most comprehensive general definition of the word "brand." Sometimes, it's a feeling; other times, it involves multiple senses, and sometimes, it even engages all the recipient's senses.

A significant part of this engagement is controlled and managed by you. How you engage, the points of engagement, the intensity of engagement, the duration of engagement, the result of engagement, and many such aspects are entirely under your control, and you define them in detail.

We won't delve into the separate effects and external factors and conditions here.

Every listener, upon hearing words, phrases, sounds, or any sound related to you, every viewer who perceives an image, shape, text, or color representing you, every person who senses the fragrance evoked by your physical product, remembers the taste that recalls your food product, notices the form, material, and texture of your physical product, and anyone engaging in tactile sensations is ultimately comprehending and storing your brand or recalling it.

With this definition in mind, we are prepared to explore topics within the realm of branding. Otherwise, we have chosen the wrong initial definition.

Remember that a brand is felt through the senses and perceived, recorded, and stored by the mind.

Topics we will address in the following:

- The importance of brand identity.

- Can a "no-name" have an identity? Yes, it's a brand as well! But how? A company or group that undoubtedly owns the team, equipment, and everything needed for product production but, for various reasons, doesn't intend to introduce itself as the owner of that product and doesn't use tools like a logo for itself.

- Are fake products also considered a brand? Yes, according to the explanation of the previous question, they are. However, they use a different logo or brand mark, which usually has better market recognition.

- Others' perception of the brand.

- Brand image.

- The brand in the memory and recollection of the mind, and more.