A brand inspired by the infinite spectrum of water's hues
Water transports us to the most intimate places, to the most memorable moments of our lives.
That’s why your pool must reflect you. Your pool is an expression of yourself. With this premise, we collaborated on the new RENOLIT ALKORPLAN Pool Products strategy.
VXLAB led the way as Alkorplan rebranded following its acquisition by Renolit, bringing together a German company with a Spanish one to establish a strong new brand and company.
The Renolit Alkorplan watertone
Water is supposed to be transparent, right? Well, not in the Watertone developed for Renolit Alkorplan. Here, water takes on color. The Watertone serves as a tool, allowing users to dream and visualize the unique color palette and luminosity their pool will contribute to their outdoor surroundings.