Brand Innovators Weekly Digest, week of 9/02/2024

Here is a weekly roundup of our BI News articles for the week of Sep 2, 2024

• CMO of the week: Danone’s Linda Bethea on the importance of the right content for socials and culture as a key to break through:

https://brand-innovators.com/news/cmo-of-the-week-danones-linda-bethea/

• Better with Pepsi: Give back to your favorite restaurant with the Pepsi “Local Eats Better.” Learn more about the brand’s new campaign here:

https://brand-innovators.com/news/pepsi-gives-local-restaurants-a-push-with-local-eats-better-campaign/

• When Frances Tiafoe hands you an ice-cold Evian: Take a look at some of the brands that were present at the US open and how they activated at the event:

https://brand-innovators.com/news/evian-cadillac-moet-chandon-amex-more-brands-at-the-us-open/

• The mayo mayhem co\\\\\\\\\\\\ntinues: After launching a mayonnaise-scented fragrance, Tennessee Titans star quarterback Will Levis continues his partnership with Hellman in “Mayotivation” campaign:

https://brand-innovators.com/news/levis-shares-mayotivations-in-latest-hellmans-spot/

• How brands support and elevate women in sports: Learn how different brands are setting goals for equal representation in the wake of the Paris Olympics:

https://brand-innovators.com/news/brands-go-for-the-gold-in-womens-sports/

• The pouch is here to stay: Capri sun will not be retiring its iconic pouch, and will instead double down on it! Read the story here:

https://brand-innovators.com/news/capri-sun-shows-its-dedication-to-pouches-in-a-big-way/

• From Clarks to PUMA: Learn more about Tara McRae move back to the sports and lifestyle brand as SVP of marketing:

https://brand-innovators.com/news/puma-taps-clarks-tara-mcrae-as-new-svp-marketing/

• Barbie’s new global campaign: After “You can be anything,” the brand launches “Give Limitless Possibilities” to inspire girls worldwide. Take a look at the story here:

https://brand-innovators.com/news/barbie-drops-new-global-campaign-during-wnba-game/