Brand Innovators Weekly Digest, week of 8/12/2024

Here is a weekly roundup of our BI News article for the week of Aug 12, 2024

• CMO of the week: Read up on how Phyllis Rothschild strives to help consumers understand how to find value and quality when shopping for eggs:

https://brand-innovators.com/news/cmo-of-the-week-pete-and-gerrys-organics-phyllis-rothschild/

• Fanta and Warner Bros. partner up: Learn more about the brand collaboration to promote the studio’s new movie Beetlejuice Beetlejuice:

https://brand-innovators.com/news/fanta-debuts-beetlejuice-inspired-flavors-and-packaging/

• From Pepsi to Popeyes: take a look at Bart LaCount’s new role as the QSR’s chief marketing officer:

https://brand-innovators.com/news/popeyes-hires-former-pepsi-exec-bart-lacount-as-cmo/

• Psychology and wellness: How Ally Financial initiatives helps people “better understand money.” Read the article here:

https://brand-innovators.com/news/ally-promotes-psychology-to-encourage-financial-wellness/

• Be More Emily: Take a look at H?agen-Dazs’ new campaign partnering up with the Netflix sensation show Emily in Paris:

https://brand-innovators.com/news/haagen-dazs-celebrates-its-french-heritage-with-emily-in-paris/

• Unexpected besties: Learn more about the collaboration between Coca-Cola and Oreo in their newest “Bestie Mode” activation:

https://brand-innovators.com/news/coca-cola-oreo-combine-forces-to-become-besties-that-just-met/

• Parfum de Mayonnaise: Take a look at Hellmann’s new fragrance in partnership with NFL star Will Levis:

https://brand-innovators.com/news/hellmans-debuts-mayonnaise-fragrance-with-nfl-star-will-levis/