Brand Innovators Weekly Digest, week of 10/21/2024

Here is a weekly roundup of our BI News articles for the week of Oct 21, 2024

• CMO of the week: In 1963, Mutual of Omaha launched the TV show Wild Kingdom. Today, under chief marketing officer Keith Clark, they relaunched it to connect with customers:

https://brand-innovators.com/news/cmo-of-the-week-mutual-of-omahas-keith-clark/

• Challenging the status quo: Samsung battles with its biggest competitor to show customers the benefits of not sticking with what is familiar:

https://brand-innovators.com/news/samsung-takes-on-iphone-in-new-social-effort/

• Brand Innovators Super Bowl Ad Tracker 2025: Nestle’s Coffee Mate will run its first-ever Super Bowl ad in its 60 year history:

https://brand-innovators.com/news/brand-innovators-super-bowl-ad-tracker-2025/

• Think it, film it, live it: Marriott might give you the motivation to finally do that big group trip that you’ve been dreaming about, and it’s just one contest away:

https://brand-innovators.com/news/marriott-bonvoys-credit-card-contest-offers-5-million-points/

• Is AI going to make the advertising world rethink everything? Read up on some thoughts from experts gathered within our article:

https://brand-innovators.com/news/ai-shakes-up-search-advertising/

• If only Dorothy had a Lexus: The automotive brand partners with the soon to be released “Wicked” movie to promote one of their newest products:

https://brand-innovators.com/news/lexus-signs-on-for-wicked-good-partnership/

• From Yahoo to Starbucks: Tressie Lieberman officially steps in as global chief brand officer of the QSR brand, leading an era of rebranding:

https://brand-innovators.com/news/tressie-lieberman-is-starbuckss-new-global-chief-brand-officer/

• Connections, happiness and ethics: take a look at the powerful words of some of the marketing leaders that took the stage at our Media & Marketing Innovation Summit in London:

https://brand-innovators.com/news/marketers-talk-emotional-connections-at-london-summit/