Brand Influencers: How to Reach Out to Them For Collaboration

With the digital landscape getting overly crowded with new businesses and more competition, you need to come up with new strategies to stand out.

While traditional methods of marketing such as ads are easily recognized, influencer marketing is relatively new.

However, it is being adopted by marketers around the world very quickly. In fact, according to Linqia, around 39% of marketers had planned on increasing their influencer marketing budgets in 2018.

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Collaborating with a brand influencer has a lot of advantages. But before you learn how to find a brand influencer, you should first understand what influencer marketing is.

Influencer marketing is a method of marketing in which brands leverage a brand influencer to reach a new audience. Brand influencers are social media personalities who have developed a vast following of like-minded people in their niche.

This method of marketing essentially uses influential people to raise brand awareness, generate leads, and drive conversions. The audiences of brand influencers are usually highly targeted and their campaigns have a more human touch to them.

These influencers are not necessarily popular celebrities. There are many influencers who don’t even have a huge fan base. However, within their small audience, they are extremely influential. These smaller influencers are called micro-influencers.

Micro-influencers usually have about 1,000 to 50,000 followers based on their niche. The engagement within this small audience is high as well. This makes collaboration with such influencers very profitable for brands.

On the other hand, big brand influencers have millions of followers. While the engagement rates will be less with them compared to micro-influencers, their reach is very high. They can easily help you raise brand awareness.

Image via Instagram

For instance, Andreea Cristina is a brand influencer who has more than a million followers. She creates high-quality content in the beauty niche. Any beauty brand that partners with her can easily reach her audience.

However, it’s not just the reach that makes this method of marketing so popular. It’s the influence these brand influencers have over consumers.

In fact, sponsored posts on Instagram received over 1 billion likes in 2017. This shows the amount of engagement that brand influencers are able to generate.

Continue reading this article on Shane Barker's blog