Brand Image Strategy

Success Factors

7 Brand Image

7 Product Benefits

6 Product Quality

5 Pricing of Product

5 Spirituality

5 Promotion

4 Product Availability

3 Packaging

3 Product Assortment

• Great product
• Discover details of your customers' unmet needs.
• Test with customers
• Develop Hypothesis
• Pick strategy
• ?Improve product quality

Brand Strategy

• High Price
• Responsive and Consistent
• Competitor research
• Target audience
• Brand Persona

How to make premium brand

• First and Foremost, Communicate Confidence.
• Make?Sure You Communicate Quality.
• High-Quality?Images?and Fonts Go a Long Way.
• Think Distribution and Pricing Strategically.
• Up-Market Sub-Brands - Premium version
• social media profiles?for?evidence of a well-liked product
• Be supremely confident & self-focused
• Contact celebrities

Brand Persona

• Images & Videos
• Brand Story
• Brand differentiators

: USP

• Brand mythology like challenge, contradiction, transformation
• Elemental Video
• story of transformation from the raw to the refined

Document your key messages

Brand Identity

• logo,
• colors and fonts,
• website design,
• content,
• advertising,
• print or packaging
• Communicate message like herbal all

Brand Awareness

• Leverage Social Media
• FB,Insta,Youtube
• LinkedIn
• Use info Graphics
• Pinterest
• Publish Content
• Website
• Use referrals
• Consistent branding
• Brand partnership
• Tailor your brand message?to that marketing channel

Brand Marketing

• User Experience (i.e. your website)
• SEO & Content Marketing
• Social Media Marketing
• Email Marketing
• Paid Advertising (PPC)