Brand Image on a Mission!
Kier Adair
Go from unseen to unstoppable with visuals that sell you and your story, so you don’t have to! It's so much more than a photo or shoot! ?? International Personal Brand Photographer | Visual Strategist | Author
This is a bold title I know, but one absolutely fitted for this style of brand image as it has the power to help you accomplish your mission to make your impact. The combination of you as the face of your business and your marketing message is the winning formula that stops your audience in their tracks.
Intrigued? Here I will introduce the principles of this image and just why it is one of the best approaches to getting your message heard.
THE PRINCIPLES
This style of brand image, like any other visual for your business, must reflect you, your values and brand stories. They are most effective in landscape format and by applying the rule of thirds. This rule creates a composition which is very pleasing to the eye and means you are positioned off centre, generating space on the other side for your marketing message.
This space is often called negative space; but I prefer to term it superhero space as you can fill it with your messaging in your brand font and colours to really take your audience on a consistent journey, building trust and your relationship.
These images can be created either on location as part of a series of brand images or against a blank wall. Both are equally effective
THE SCIENCE BITS
Don't you love the science bits!
One of the reasons these images are so effective is because they follow the rule of thirds. As humans, we love patterns and 3 is one of our favourites as it is the smallest number in patterns. You may have noticed when reading 3 points, it's really effective; or seeing triangles in pictures helps focus our eyes on a key point. Here this composition works as we can clearly concentrate on the third where we are positioned. This can be the left or right.
The other aspect to consider is that human nature is to first see the person in an image. We will then look where that persons eyes are looking. So a trick when you are creating this image is to look at the 'superhero space' where your message will be written. So in effect, directing your audience to read your messaging in your visuals.
EXPRESSIVE YOURSELF
Got something to say? Natural expressions are a fantastic and eye catching way to get your message across. Full of personality and fun the possibilities are endless. Here's just a few examples where you can see the potential to add your message:
领英推荐
This is just one style of brand image albeit a very powerful one. There are 10 Must Have Brand Images to not only grab the attention of your audience but also keep it long enough to build that relationship.
Want to know the others?
Join our FREE Let's Get Scroll Stopping Masterclass
We'll reveal all the styles of brand images to tell your full story and take your audience from prospects to clients
Monday 30th January
8pm GMT
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Would love to see you there!
Best Wishes
Kier
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