BRAND IDENTITY FOR UNRELIGIOUS SERVANTS

Client Name : Harry Tetteh

The Unreligious Servants is a remarkable group of talented volunteers who have come together to share the Gospel through the universal language of music. With a shared passion for Gospel music production, this dedicated ensemble aims to touch hearts, uplift spirits and spread the profound message of Jesus Christ without any commercial motives.

Through their meticulously crafted compositions and soul-stirring performances, Unreligious Servants endeavors to connect with their target audience on a profound level. They firmly believe that music can transcend boundaries, touch the depths of the human soul, and instill hope where needed most. By intertwining their musical prowess with the eternal message of Jesus, they aspire to spread love, faith, and inspiration to all who lend an ear.

CLIENT'S REQUEST:

The Client wanted a simple logo design with the orange and navy blue color.

FINAL ARTWORKS

A badge logo with the name of the group. The group's initials is also boldly and stylishly used.

Font : The BECKMAN font, known for its elegant and modern appeal, perfectly captures the essence of Unreligious Servants. This distinctive typography adds a touch of sophistication to the design, making it visually captivating.

Colors : The specific shades and tones resonate with the group and their intended message. The contrast between the colors was enough to enhance legibility and visibility.

A clean and uncluttered design allowed the main elements to stand out and be easily recognized. There was a balance between the background element and other essential elements such as text, symbols, or typography.

Cap and Shirt Design: The group's logo was imprinted on t-shirts and caps.

Brand Guide: An instructional manual and rule book on how to communicate their brand. Brand guides are important to ensure everyone associated with the brand – internal employees, partners, and affiliates – are on the same page in terms of understanding your brand identity