Brand Identity + Partnerships 101 ??

Marketing Happy Hour S7E29: This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are the right fit for your brand.?Grab a drink and listen in to this week's Marketing Happy Hour conversation:

This episode is sponsored by Tip Top Proper Cocktails:

Visit?tiptopcocktails.com?to find Tip Top's canned classic cocktails available for online ordering and shipping to 40 states. You can also find Tip Top Proper Cocktails in package stores in 11 states across the country, and on flights with Delta Air Lines.

GEICO is looking for a Marketing Manager, Influencer & Entertainment in Chevy Chase, MD

Meta is looking for a Brand Strategist & Marketing Manager, Augmented Reality in Burlingame, CA

Cirkul is looking for a Field Marketing Manager in Tampa, FL

Conair is looking for a Trade Marketing Manager in Stamford, CT

Nike is looking for a Global Brand Manager in Beaverton, OR

Gympass is looking for a Social Media Manger in NYC

PRESS PR + Marketing is looking for a Paid Intern in Tampa, FL

Detroit Pistons is looking for a Retail Marketing Intern in Detroit, MI

DRUNK ELEPHANT is looking for a Digital Marketing Intern (Remote)

Nashville Soccer Club is looking for a Consumer Marketing Intern in Nashville, TN

• The weekend of Barbie is upon us! Check out this viral Twitter thread detailing some of their best promotional campaigns
• Alani Nu teams up with Kim Kardashian to launch "Kimade"
• Spritz Society debuts their newest flavor in partnership with Claussen pickles
• Poppi x Essie reveal their collection of nail colors corresponding with your favorite bubbly flavors
• We're celebrating 2 years of the Marketing Happy Hour podcast!?Listen in to our latest bonus episode as Cassie and Erica share what's in our glasses lately (literally?and?metaphorically), what we're currently up to in our careers?(hint: we're totally switching some things up!), advice for marketing professionals in today's workforce, a run through of our top 10 episodes from the past two years (see below), what's next for Marketing Happy Hour, and how you can snag a FREE MHH sticker!?Listen here.
• Thinking about making a career change? Download our FREE?Dream Career Game Plan?digital resource today!

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That's it from us this week! We'd love to hear your thoughts on?Neal's episode?and/or anything else that's on your mind. If you're loving what you read/hear/see, please?share this newsletter?with your own community and?subscribe to the podcast.

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