Brand Identity - Jove x Square43
Square43 Studio
We are developing your next favourite brand. Our services range from all things digital to artistry you can feel.
Creating an entire lore behind a product is no easy task – but there is no greater thrill for us!?
Mission:
High-quality truffle products were ready – now they needed a proper identity. This included a logo, an original brand name (with an available domain) and a complete brand book. All of these, however. needed to be tied with a unique story that would set the brand apart from its competitors.
During our brainstorming sessions, we singled out several traits that the brand needed to embody: premium quality, reliability and an elaborate, convincing back story. That is how Jove came to be with new imagery, product label and website design.
WHAT WE'VE DONE
Logo
Creating a logo is perhaps one of the most challenging aspects of brand creation due to its associative nature. Essentially, the brand needed to be able to be reduced just to the logo and still remain recognizable. That is why Jove consists of elements of the oak tree in the form of its leaves, together with a discreet bolt symbol in the middle, remaining true to the brand's lore.
The color palette follows the story through muted, earthy tones, together with a contrasted combination of black and gold used in the product label and as a clear indicator of premium quality.
The color palette follows the story through muted, earthy tones, together with a contrasted combination of black and gold used in the product label and as a clear indicator of premium quality.
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At Square43 Studio we've also developed a strategy for various communication channels which will be used by Jove to communicate with their customers and to promote their business.
Packaging
Premium look.
Exceptional products.
Our choice of the label’s color palette adds to the luxurious look and feel. Thanks to the elegant dark shade of the label paired with golden lettering, buyers can rest assured that the product inside the packaging is of unparalleled quality.
Business cards were also made for this client:
Crafting a brand identity involves collaboration, where Jove's contributions were crucial in shaping the design process to reflect their vision accurately. More than just visuals, a brand identity tells a visual story. Share your insights and celebrate the art of visual storytelling with us! #BrandIdentity #DesignJourney #Square43 #VisualStorytelling #Jove