BRAND IDENTITY DESIGN FOR APOLLO

Client Name : Apollo

Apollo is a dynamic company dedicated to providing their esteemed customers with top-notch entertainment and lifestyle experiences. In today's bustling world, they understand that following the same old social routines can become mundane, especially regarding entertainment and nightlife scenes. That's why they want to inject a breath of fresh air and revolutionize their target audience's social experiences.

Their mission is to become the go-to destination for fun and engaging social events catering to various entertainment preferences. Its unwavering commitment to fostering a genuine sense of community sets Apollo apart from other companies.

CLIENT'S REQUEST

The design preference for Apollo is the Typography type, where we skillfully craft letters and characters into unique visual representations of their brand. Typography allows us to play with various styles, fonts, and arrangements to create a logo that captures attention and communicates the brand's personality and values.

We had to determine the design representing Apollo's spirit of innovation, sophistication, and unforgettable experiences, leaving a lasting impression on their target audience.

FINAL ARTWORK

The designing of these assets was driven by a deep understanding of Apollo's target audience and their unique needs.

Logo Design : As the centerpiece of the brand identity, the logo embodies Apollo's mission. The logo captures the essence of fun, creativity, and social engagement through the chosen typography type. The typography type allows for the playful manipulation of letters and characters,reflecting the vibrant and dynamic nature of Apollo's offerings.

Our meticulous design process involves immersing ourselves in your brand's story, conducting thorough research, and collaborating closely with you to design a logo that not only resonates with your audience but also sets you apart from the competition.

Colors : The colors represent Apollo's spirit of innovation,sophistication, and unforgettable experiences,leaving a lasting impression on the target audience. These carefully chosen colors add depth and vibrancy to the overall brand identity while conveying specific emotions and attributes.

Letterhead : In addition to the logo, the letterhead design includes other essential elements such as the company's name, address, contact information,and potentially other brand elements that support the overall aesthetic. These elements are strategically positioned to provide a professional and well organized layout while maintaining the overall brand image consistency. The letterhead for Apollo was created by incorporating the design elements and aesthetic of the logo, which serves as the primary representation of the company. The letterhead is crucial in maintaining a consistent and professional visual identity across all official correspondence.

Brand Guide : The brand guide includes guidelines for using typography, specifying font families, sizes, and styles to maintain consistency and readability in all brand communications.

Press Kit : A press kit file that contains all the information about Apollo and also event dates and images was designed by Owl Studios.

The visual identity design for Apollo captures attention and evokes a positive emotional response from recipients, setting a vibrant and inviting tone.