Brand Evangelists - Your 2024 Community-Led Growth Year ??

Howdy folks - whatever you're doing this festive season, I hope you have a good one!???

So as promised last week, I’m looking forward to sharing some of my top tips with you in the next few newsletters on how to turn your business, service, project or something else into more of a community-led org, unlocking so much value and future-proofing your success in the long term!

Today - here are 3 of my favourite tactics to develop brand evangelists around your business - enjoy!

?? 1?? Give your top customers VIP access and perks.

You should offer special discounts, early access to new products, or a status that signifies certain customers are some of your top users.?The beauty of this tactic is that at first, it can truly be a light-touch system where you either create a new WhatsApp/Telegram group for top members or even build one-on-one relationships across email/social to give out these perks ‘behind the scenes’ and off the record.

Once you reach critical mass with engagement, you can then start to formalise this ‘ambassador-type relationship with something more structured, especially as you’ll be able to work out which of your top customers have really engaged with your generosity and extra warmth.

?? 2?? Schedule meets and engage with your top customers regularly.

Don't just email when you want something.

Start conversations, ask for feedback, and interact personally to build real relationships.

Speaking of engagement - a chunk of your calendar (and your C-suite/co-founders) each week should be set aside for chatting to your top customers, jumping in quick calls and building up a narrative that gives you insight into why they buy from you, what they like about your brand, what they think of your competitors etc.

Even just by taking the time to engage with them, they’ll feel special and will go the extra mile for you and your business in the long term.

?? 3?? Involve them in product development.

Get your top users' input on new product ideas or let them beta test pre-release versions. When they're part of the creation process, they'll be invested in spreading the word for you before and after launch.

When community members feel valued and get access to ‘behind the velvet rope’, they'll happily wax lyrical about you to their networks and will really help you push and pump a new release they’ve been involved in.

You may even be able to use this tactic as a new lead magnet by making product development a part of your growth strategy.

Surveying 100 close users and then giving them personal follow-ups and thanks for their input, could generate 1000 people knowing about this new product or feature, helping get that flywheel spinning and your sphere of influence and reach growing massively month to month!

?? I’ve done all of these 3 tactics in my time and they’ve always worked incredibly well, so I hope you’ll be able to implement these ideas into your own strategy in 2024 and beyond!

?? Next time: How To Best Leverage User-Generated Content for Growth

?? Want to learn exactly how to create an army of brand evangelists and develop incredible User Generated Content?

Well join us for our next 5X Growth Program - bookings are now being taken for Feb, March and April 2024 - and become a community growth expert yourself!?Hope to see you there!

Jonny

Community Rocket Founder

Whenever you're ready...there are 3 ways I can help you...

1.?Consultancy?- I can work with you in a number of ways to strategise and execute a growth plan that will help you transform the relationships you have with your customers and community. Book an?intro call?today

2. Join our?growth program?and invest in the future success of your business. We've just released dates for Feb, Mar and April 24!

3. Tell me what your biggest single customer/growth pain point is, and I'll send you a quick community-led solution to help!?