Brand Ethos Is Capitalizing on Cross-Generational Learning

A traditional workplace model has a hierarchy in which the more experienced team members pass on their knowledge and experience to the next generation. However, Brand Ethos is anything but traditional. While our seasoned veterans impart wisdom on a daily basis, we also understand that learning is a two-way street. You can’t overlook the value that the talented younger members of our team bring to the table. So, we prefer to drive in both lanes of the learning highway to ensure all these skills and resources remain part of the collective knowledge by capitalizing on cross-generational learning.?

What is Cross-Generational Learning?

Despite the way many schools and companies teach young minds, the transfer of knowledge is not a singular, linear flow. It’s more of a diffusion process in which more experienced employees and younger professionals ask questions, share their knowledge, and learn from each other. This process not only prevents you from getting stuck in a singular approach to problem-solving, but it challenges us to continue to learn and find ways to improve.

How Does it Work at Brand Ethos?

Our fearless leader and CEO, Alicia Laszewski, brings decades of experience in the marketing field, valuable partnerships, and an innovative approach to doing business. However, she has also discovered amazing talent within our web design, graphics, and social media teams. She has built a strong network of colleagues over the years and has incorporated many of them into the Brand Ethos family.

While the younger members of the Brand Ethos family benefit from the knowledge and guidance of our senior staff, they also bring a modern approach and creative, outside-the-box solutions. This has allowed us to reach a wider audience and adapt more quickly in a changing virtual environment. This wealth of expertise affords us greater agility to invent new solutions since we have a wide range of internal skill bases in-house.

Everyone Is Reaping the Benefits

We have learned to ignore traditional workplace paradigms of seniority and recognize the value that each person brings to the table. By sharing ideas and collaborating on projects, we have ample opportunities for both personal and professional growth. When we support and encourage one another to rise to new challenges, we forge stronger internal relationships that make the company, and our clients, more successful.

Brand Ethos works as a single, organic unit that is constantly improving and adapting to exceed client expectations. Our approach to cross-generational learning also provides a solid foundation as the company continues to grow.