FMI Newsletter: Brand engagement doesn't stop for the holidays

You may be reading this month's newsletter sat by a swimming pool sipping a Sangria, or soaking up some rays on your sunbed by the ocean... either way, we all know that business never stops just because it's the summer holidays.

The same applies for brand engagement; community dialogue, customer selling and product training doesn't stop for holidays. In fact, one of the most important things a brand can do to drive engagement with it's customers, employees or partners is to strive for persistent engagement 24/7. Our 'always-on' engagement platforms have proven to outperform those tactical, short-term incentives through building a trusted community and effective two-way dialogue between brand and audience.

Designing for Engagement?

Over the past 18 months we have worked with computing accessories company Targus on increasing their channel partner engagement. FMI developed and designed an overall brand identity and ethos called TARGUS ENGAGE to communicate to partners in all marcoms.

Read the full case study

"Targus enjoy a great working relationship with FMI who truly are an extension of our marketing team. Investing the time to understand our business, FMI celebrate our successes and support us in turning challenges into opportunities. Our account management team at FMI are super-responsive, reassuringly proactive, and fun to work with."

Their newly launched summer campaign 'Protecting your Tech' is turning up the heat this holiday! ??

Rewarding Engagement

Rewarding interactions and participation in your summer campaigns is key to building brand advocacy and engagement. But whatever you do, do it securely. We are often astonished at how many companies are still not considering security when sending out large value and volume digital rewards.

Our secure reward fulfilment solution

• Securely distribute digital rewards to employees or customers
• Create positive engagement by sending in language to multiple countries
• Designed to send large volumes of e-codes to anywhere in the world
• Quick to implement and easy to use, emails can be sent in local language whilst keeping e-codes fully encrypted throughout the process.

To find out more please email [email protected]