Brand Elements & Development, Insights and Partners in the News
In this edition of Worldcom Highlights, we step into the Brand Elements and the Development of a Brand. For a long time, consumers thought a brand was just a way you could identify a product or service you were buying. So if we know that branding is a more encompassing task, what are the elements of brand and how do you develop a brand? Our partners weigh in with their expertise in several areas of brand and great case studies.
We also insights on reengaging social media audiences, communication tips for people leaders, building your crisis management team and more. Plus a case study and a guide for the Spanish cybersecurity market.
The Worldcom Partners have been winning awards and being honored around the globe. We've rounded it all up for you in this edition of Worldcom Highlights.
Brand Elements and the Development of a Brand
For a long time, consumers thought a brand was just a way you could identify a product or service you were buying. If you saw a logo or service mark, you knew something about the product you were getting.
Worldcom Partners share their insights into several aspect of brand including:
We will dive into the details of these topics and read some great case studies of brands in action.
5 Best Practices for a Successful Partner Marketing Strategy
Insights from Standing Partnership, our partner in St. Louis, Missouri, United States
When two or more companies join forces to promote and sell, whether a product or a service for mutual benefit, that is called Partner Marketing. The practice is gaining momentum in current marketing landscape. If the companies can plan and execute strategically, partner marketing can be an important part of the growth engine for companies. With these partnerships, the companies are able to reach more customers and maximize their resources.
Tips on Things CEOs Want from Corporate Affairs / Communications Teams
Insights from Cognito our partner in Jakarta, Indonesia
The team from Cognito decided to picked up the phone (yes, that still works!) and spoke with eight CEOs. Those corporate leader were responsible for running businesses in different industrial sectors.
In addition, they were at companies that were based in Indonesia, Singapore, Thailand, Japan, China and in the UK. From these conversations, Cognito determine a few insights about the state of Corporate Affairs and Communications teams.
How to Write a Press Release That Journalists Actually Want to Read
Insights from Abel Communications our partner in Baltimore, Maryland, United States
For the past few years, people have been saying that press releases were on their way out. It seems like that prediction wasn’t accurate. In fact, they’re sticking around—and for good reason.
According to Cision’s 2024 State of the Media Report, 74% of journalists surveyed still prefer to receive press releases. That’s right: despite the rise of so many other channels, the humble press release remains a staple for PR pros.
So, how do you write a good press release?
Reengaging a Stagnant Social Media Audience
Insights from Linhart PR our partner in Denver, Colorado, United States
Are you struggling to move the needle on your social networks?
After a great start and a growing audience, a lot of companies find it a challenge to continue the growth and development of their social channels. There are a lot of causes for stagnant performance in different social network, but there are methods to help reinvigorate your audience and increase your engagement.
There are five ways to determine if you are having issues and fixes to rejuvenate your brand.
From the communicator and instrumental public relations specialist to the strategist
Insights from Estrategia Relaciones Públicas our partner in Orlando, Florida, United States and Francisco Morazán, Honduras
The two decades of this century have been characterized by the combination of constant changes that have helped some sectors and caused far-reaching damage in others.
But to understand why this century is it different, it is necessary to review the factors that define it: increased globalization worldwide, the accelerated development of Information Technologies (IT), social and economic instabilities and unprecedented instances of organizations experiencing a lack of credibility.
5 Key Communication Tips for People Leaders
Insights from Springboard Communications, our partner in Cork, Ireland
In increasingly complex and fast-paced workplace, effective communication has become more than just a desirable leadership trait — it’s an imperative. The importance of that communication starts with the management team.
At the heart of this success are people leaders — those entrusted with guiding and inspiring teams. People leaders know that communication isn’t simply about delivering messages from the top. it is about creating an environment of trust, clarity, and empowerment.
The impact of effective communication helps to ensure team members feel valued, understood, and aligned with the organisation’s goals. So, what can organisations do to cultivate and enhance communication skills among their leaders?
Building Your Crisis Management Team And Planning For A Response
Insights from The Pollack Group, our partner in Los Angeles, California, United States
The channels that are used during a modern PR crisis requires more than a press release from the marketing team and a few TV appearances from the CEO. With the onslaught of social channels, there are multiple ways that individuals and companies might communicate and the need to act might now land in the hands of a webmaster or social media manager.
Dealing with a crisis requires preparation, fast action, and a well-oiled machine of team members who understand their responsibilities, individually and collectively.
Guide: Effective Communication in the Spanish Cybersecurity Market
From LF Channel, our partner in Barcelona, Spain
Case Study: The Fence Post – Brand System Development
From Beutler Ink, our partner in Crozet, VA, United States
If you believe what we believe, then our partners will want to talk to you.
You’ll work directly with entrepreneurs who are innovators and experts in a variety of communications fields. And you’ll be able to draw on the knowledge of over 2000 communications professionals as you develop your career.