Brand ECommerce : Unique Positioning, Leverage Full Potential

India is the fastest-growing eCommerce market in the region. India’s online sales will grow more than fivefold by 2020 as the number of online buyers and per capita online spending increase rapidly. Brands need to uniquely position themselves and leverage full potential of eCommerce. Tide is moving towards Brand eCommerce from Mandi(marketplace) eCommerce.

If you have been following the recent news on Single Brand Retail and sluggish sales on leading online marketplaces in India then you should ought to be wondering who and what is going to prevail next. And more recently the news about Fashion marketplaces like Myntra and Jabong delisting ‘non-performing’ brands is surely not encouraging at least for those brands. Is it the end of online sales for all these brands?? Well!!, being an eCommerce professional in India and having worked with a whole bunch of retail leaders in Asia and USA, I surely can tell you that if you are a new age brand owner then you have a unique and promising opportunity to ride the eCommerce bandwagon.

So what should the brand owners do make the most of it? Read the full blog to know more https://blog.adapty.com/brand-ecommerce/