Brand Drives Everything

Brand drives everything – all external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand.

Yes, you need to do a brand audit. It is SO much more than a visual image review. It’s everything.

The true health of any brand is solely based on how well it is connected and engaged to its audience. Brands who achieve success have a well strategized, effectively messaged, integrated approach to everything they do across all touch points and platforms.

Why is this so important — because if you do not know who you are or why you do what you do, you cannot expect others to care about your brand, products and services. Brand audits are essential in the life of all brands. At some point, strategy strays off course and messaging is fragmented and inconsistent. This results in consumers being confused, losing interest, and eventually jumping ship to the competitor.

As branding experts, we uniquely articulate who our clients are, how they do what they do and why they do what they do in a way that strengthens loyalty both internally and externally. We construct a narrative about how our clients enrich the lives of their customers, community and industries, and create strategies to share those stories with the world around them.

A brand audit should review all employee interactions and personal brand awareness, customer brand awareness, websites, social sites, marketing collateral, advertising, and all communication channels for its presentation, content, messaging, consistency and effectiveness. If you had a brand audit and that didn’t happen – you paid for something that won’t help you in the long haul.

Brand audit are also internal – if your employees are NOT bought in to your brand, can’t articulate it and don’t know how it connects to them and their everyday life – you’re failing. Internal communication is as important as external – we believe it’s more important. If your employees are not sharing the right story, you will lose in the environment of speed and social media.

Brand Audit Results SHOULD:

• Emphasize importance of brand management efforts across the entire organization.
• Improve internal staff brand awareness, loyalty and buy-in.
• Expand communication of the brand - online and offline.
• Provide management and insight into all elements that brand touches, including the structure of your business and the portfolio of your brand.
• Refocus executives by evaluating the position of your brand in the market.
• Ensure the security of your brand.
• Direct the future of your brand.
• Elevate and focus brand strategy.

Brand building takes time, effort, a strategic plan, storytelling strategy and authenticity. Whether you are 20 or 80 - it's never too late or too early to begin. Build it, update it, do a brand audit (Individually or corporately). Start today!

Our purpose is helping people to be the best leaders, know their own purpose and 'why,' build their dreams and market them!

Our purpose for companies is to help them create a vision, market it, share it and tell the right brand stories and EXECUTE AND WORK! We train teams on communication, leadership, branding, marketing and more...WE LOVE WHAT WE DO AND WE CAN HELP YOU WIN.

MODA Image and Brand Consulting is the only company in the United States that is able to integrate corporate brand, personal brand, leadership, marketing, sales, image, internal and external communication, non-verbal communication, emotional intelligence, brand storytelling, the ‘why’ exercises, professional etiquette, executive presence and fashion into training seminars and 1:1 executive coaching that benefit both the company and its employees.

Email [email protected] or call 615.656.4279 for more information about individual or corporate services.