The brand design process, from a Post Graduate designer perspective, typically involves the following steps:
- Research: This includes conducting market research to understand the target audience, competitors, and industry trends.
- Brand Strategy: Based on the research, a brand strategy is developed that outlines the brand's positioning, values, and messaging.
- Concept Development: Using the brand strategy as a guide, several design concepts are developed and presented to the client for feedback.
- Design Development: The chosen concept is refined and developed into a complete visual identity system, including a logo, typography, color palette, and graphic elements.
- Implementation: The final design is applied across all touchpoints, such as packaging, website, social media, and advertising.
This is a general overview and the specifics of the process may vary depending on the project and client.
