BRAND DAY: How do you create a meaningful brand experience?

Branding is the art and science of creating customer experiences that keep people coming back to your company time after time.

In creating the beautiful harmony between creativity and design and consumer psychology and user data, the experience an individual has with your brand, however small, shapes the future of that person’s relationship with you.?

How can you create that meaningful brand experience??

• Through the values you have that a prospect can align themselves with
• Through a quality product that delivers on its promise
• Through customer service that rises above the standard in your industry?
• Through actions and responses that align with your values
• Through packaging and marketing materials that consistently communicates your message?

A focus on brand experience can address many of the challenges you might face in your marketing. Uncertain about how to respond to the loss of 3rd-party data? Create interactive experiences for your customers - their feedback becomes zero party data, marketing’s gold standard. Struggling to continue driving cold traffic to your products profitably? Build a sense of community so that your customers come back again and again, thereby increasing your average customer lifetime value and offsetting ad costs.?

Check out #13 and #17 in this list of brands with cult followings for examples of companies who turned their customers’ interactions with them into positive brand experiences for inspiration. Then go get creative!?

Originally published in https://adkom.media/brand-lab/how-do-you-create-a-meaningful-brand-experience

Brand-day is a new weekly series by @Adkom recognizing the importance of building brand awareness in an attribution-first world.?