Brand code building blocks ??
Neil Bennett
I help outdoor, sports and lifestyle brands grow ?? ???? ???? | To the outdoors via 20 years building global brands in strategy, advertising and design ?? | Delivering fresh ideas daily for marketeers and founders ??
Every brand speaks a silent language, a unique mix of visuals, words and sensory cues that make it unmistakable. Symbols, patterns, sounds, scents, and stories work together to create instant recognition, a shorthand that says,?"It's me."
We’ve handpicked x3?essential reads to help you decode the elements of branding. Whether you're defining your brand from scratch or sharpening its identity, these books are packed witjh insight and?inspiration to help you uncover what makes your brand truly stand out.
1. Characters: Mascot
From sporting icons to?fast food chains, mascots have long been the unsung heroes of branding. More than just quirky characters, they are ambassadors of identity, infusing brands with personality, emotion and a touch of nostalgia. Whether charming, witty, or downright surreal, mascots create an instant connection, leaving a lasting imprint on the way we engage with brands today. GRAB A COPY
2. Strategy: The Brand Book
Branding isn’t magic, it’s method.?The Brand Book?breaks down the art and science of building a brand with clarity and purpose. Packed with real-world insights, case studies?and practical frameworks, it’s a hands-on guide to crafting a brand that stands the test of time. Whether you’re launching a startup or refreshing an existing identity, this book arms you with the tools to build something meaningful. GRAB A COPY
3. Words: Copywriting
Great copy isn’t just written, it’s crafted. This essential guide reveals the techniques behind compelling brand messaging, engaging digital content, and persuasive storytelling. From social media and advertising to internal communications,?Copywriting?shows you how to sharpen your words and create content that cuts through the noise. With expert insights, exercises and award-winning examples, this book is a masterclass in the power of words. GRAB A COPY
Excursion Studio: Join our Brand Basecamp?community
Want to get closer to marketeers, founders and in-housers in the world of outdoor, sports and lifestyle?
Then join our Brand Basecamp community, over on Whatsapp.
It's as simple as:
→ Clicking the link below
→ Joining the community
→ Introducing yourself
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1 周Good resources,?Neil!