Brand checklist for publishing items on Zepeto

Hello,

After launching +50 items on Zepeto, in this newsletter I want to share things that have worked and strategies that brands can follow to make their launch successful.

1?? A brand checklist for launching items on Zepeto

2?? Three ways to use Twitter

3?? TheMustach3’s weekly picks

Hope you enjoy it!

Brand checklist for publishing items on Zepeto

Listing your items on Zepeto can be challenging, especially if it’s your first time publishing new outfits on the platform.

In the past three months, I’ve launched +50 different items and have tried successful and unsuccessful strategies. If you’re a brand thinking about launching items on Zepeto, this newsletter will help.

1/ How to price items

One of the best most effective strategies for getting traction on the platform at launch is to price items on the low end (1-3 ZEMs).

This will help drive more sales at the start so you can:

• Get items ranked on “best items” of the day
• Get likes so the algorithm ranks items higher
• Get feedback on items

You can then increase prices over time. Unless you have a large marketing budget or support from the Zepeto team, this strategy is commonly used by Zepeto influencers and modeling agencies.

2/ Avatar Fit

This is one of the most difficult aspects to get right.

Before publishing any items, make sure to test items in Unity for the following avatar body types:

• Long and skinny body
• Short body
• Normal with wide hips

You also want to make sure the items comply with the right polygon count limits. You can find limits here .

3/ When and how to publish items

The time and how you publish items on the platform actually matter.

I used to publish all of our new items together and scheduled them “immediately”; however, by publishing all items at the same time, you lose visibility on the platform's “newest items” section.

Instead, you should schedule your items to publish:

• Sequentially with 30-60 minute intervals or,
• full outfits with 2 days intervals

Time Zone: Zepeto recently changed its policy and now all items are published on Asia time.

???don’t forget to join our community.

???follow me on Twitter and LinkedIn .

4/ Things to consider when uploading items

The overall shopping experience within Zepeto’s avatar shop is bad — just try finding specific items. Picking the right names for your items can help.

One of the best ways to drive more traffic to your items is by selecting words that users write when searching for items. Don’t use random or complicated words if you are a new brand.

You should also take advantage of tags or labels. You have an opportunity to use five. Our strategy so far has been picking:

1. one word for our brand,
2. one for the type of item,
3. one for the color,
4. and two more related to a theme or topic

5/ How to market items on social media

The best ways I’ve found to drive sales are through three primarily tactics:

1. Avatar Generate Content: Create an event or giveaway with cash prizes. This is the best way to drive sales and get users to share your items on social media. I’ve talked about this in more detail here .
2. Influencer Marketing: Partner with modeling agencies and individual influencers who have a strong Zepeto presence. I will be posting next week more info on pricing and who to work with.
3. Styles: Make sure to get users to share styles with your items. This is a great way to showcase your outfits and get influencers to promote your brands they can combine more than one item.

Thanks for reading, hope it was helpful!

2/ three ways to use Twitter

Three ways to use Twitter:

?? For fun

?? For growth

?? For monetization

Pick one. It will make your life easier with what content to publish, whom to engage with, how to measure success, and not go crazy.

3/ TheMustach3 weekly picks:

1. Twitter thread: A playbook by Alex to get started with AI (link )
2. Tweet: Using ChatGPT for a Mint Mobile commercial by Ryan Reynolds (link )
3. Twitter space: great space on content monetization (link )
4. Content creation tool: Tweethunter , the all-in-one Twitter tool build and monetize your audience fast (link )

Till next time!

TheMustach3

If you’re a brand thinking about Zepeto, here’s how I can help:

1/ Build a launch plan for your items or collection. Schedule a call here .

2/ Consulting. I will share my strategy to launch items on Zepeto. Book

3/ Connecting with freelancers and influencers. Share lists of people that can help you with item creation and design or promotion.