Brand Champions: Sparking the Power of Employer Branding
PSCS Analytics Pvt Ltd
Drive your Organization's Performance with PSCS Employee Satisfaction Survey and Industrial Climate Survey
Introduction:
The way your business presents its identity and culture to both current and potential employees is known as Employer branding. The phrase "Employer Brand" refers to all branding initiatives that are targeted at luring in fresh talent and keeping hold of current staff members.
In addition to making your company appear more appealing to potential employees, strong employer branding content also aids in weeding out applicants who aren't a good fit.?
The Employer Branding of these three companies is impeccable:
1 . Google?
Branding Strategy: Fun and transparency in the workplace
What attracts the employees:
“We give our people tremendous freedom. And we underpin our people practices with real science and data. We use science to figure out what makes teams work.”
— Laszlo Bock, former SVP People Operations, Google
2. Starbucks??
Branding Strategy: Bold commitment to diversity
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What attracts the employees:
"Whatever your culture, your values, or your guiding principles, you have to take steps to inculcate them in the organization early in its life so that they can guide every decision, every hire, and every strategic objective you set."
— Howard Schultz, Founder
3. Netflix?
Branding Strategy: Experience and Autonomy (“We hire adults”)
What attracts the employees:
“The foundations of freedom, and responsibility — not having a lot of rules, not having policies, not using sort of bureaucracy or hierarchy to govern — but instead really providing context to folks and giving them all the freedom to do their job and all the responsibility has increased over time instead of decreased, and continues to work.”
— Tawni Cranz, former Chief Talent Officer, Netflix
Conclusion:
Employer branding plays a vital role in the recruitment and retention of high-caliber professionals within the fiercely competitive job market of today. The strategic process involves the establishment of a distinctive value proposition, active engagement with current employees, effective utilization of digital platforms, provision of competitive compensation and benefits, and a dedicated focus on delivering a positive candidate experience.?
By diligently implementing these measures, organizations can cultivate a robust employer brand that resonates with exceptional talent. It is important to recognize that a positive employer brand not only serves as a magnet for skilled individuals but also fosters employee loyalty and significantly contributes to the enduring prosperity of the organization.