Brand Campaign Spotlight of the Week - United Artists: No Time to Die

In order to promote the release of their new James Bond film, No Time To Die, United Artists partnered with Holler to create a branded content campaign for Venmo.?

The Sticker campaign tied the movie to relevant payments related to ticket purchases, going to the movies, the weekend, and general reimbursements. My personal favorite was a Sticker that reads “The Goods” with a James Bond style briefcase that opens up and reveals a nice watch, his famous pen, some jewels, and cash, making the piece of content relevant for generic money transactions that happen all the time in Venmo.

In a strategic creative move, the brand leveraged both illustrated and photo-realistic artwork, featuring actor Daniel Craig throughout the content set.?

What They Did Right?

The United Artists sticker campaign smartly tied the movie release to common topics of payment in Venmo - from charging a friend for movie tickets to all encompassing weekend activities. This strategic approach to the campaign allowed the film to become part of relevant Venmo transactions ahead of its release on October 8th, keeping the movie top-of-mind to consumers.

By leveraging iconic James Bond moments and archetypal associations, the United Artists and No Time To Die entered relevant Venmo payments at the right moments.