The Brand Called…YOU

Branding is the most clichéd word in marketing circles across industries. Very few organizations are able to reap the rewards of building great brands. Numerous brands jostle to get the attention of their consumers and many go into oblivion without much ado.

The market is also brimming with a plethora of great brands. Googles, Apples, Nokias, Fords, Tatas, Samsungs, McDonalds are the epitomes of greatness bundled with amazing services. On the other hand, Steve Jobs, Bill Gates, Ratan Tata, Amitabh Bachchan etc. have set new standards in personal branding.

In the vast ocean of brands floating around, you are working, consciously or subconsciously, to carve out a brand, the most powerful brand whose glory is in your absolute control……the most loved brand for you… “The Brand Called…You”.

With boundaries of personal and professional life fading out, every action of yours is either building or deteriorating your brand; every day, every moment.?It’s in your complete control to build a strong, impeccable personal brand which has a promise of quality, consistency, and value.

Branding often refers to the strong perception that consumers build in their minds. You as a brand are no different. Your brand is dynamic, and perception is built or ruined every time people around you see you, hear you or interact with you. By managing these three critical facets you can manage your brand like an effective marketer. Creating a positive, valued perception is the hallmark of your branding.??

Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for – the values, abilities and actions that others associate with you. It’s an alter ego designed for the purpose of influencing how others perceive you and turning that perception into opportunity.

?The four Ps of personal branding; Passion, Purpose, Preparation and Performance are the virtual platform on which you build your impeccable brand. The driving energy behind these four Ps is bound to flow out to every aspect of your life making you the respected and sought-after brand.

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