Brand Building Blocks

How people experience your business, your brand perception, and how they engage with your team, your product and services form critical aspects of building your brand. Many times we confuse Marketing and Advertising with Branding. Although branding forms part of these strategies, it is essential we identify and explore the branding building blocks required for your organizations.

Build Your Brand Strategy & Strategic Plan

The early stages of a child’s life are essential for every parent, you critically decide what to feed them, how much they need to eat, and what impact their diet will have long-term. The Brand Strategy and Strategic Plan help you do exactly that for your brand; critically examine the manner in which you wish the organization to be presented to the public. What is your brand personality, and what colors best define your brand? What are your brand values, ethos and tones, and characters? A critical thought process is required for this because it will be used to guide your business in how it will communicate and with whom it will speak to. These two processes do not only build the parts of your brand that can be seen and identified but also how your brand is experienced by consumers.?

Who is Your Target Market?

Be very careful when executing your user persona profile regarding questions like how they acquire information. What could be the possible objections to the sale? How have they been currently solving the problem you aim to solve? Once we take a critical approach toward understanding our consumers. Communicating and tailoring your value proposition for consumer needs increases your brand’s awareness and growth. For campaigns, projects, and strategies, the Consumer Persona profile is very important to give our consumers a user-centric experience and communications techniques. Every brand should aim for a tailored strategy and execution plan.?

*Want a perfectly consumer-tailored solution for your brand development? Our communications team extensively approaches understanding and building a consumer profile.?

Know Your Proposition and Value Innovate

Assuming we all know what a value proposition is, in every business, you need to constantly work on your competitive advantage, making it easy for consumers to buy and invest in your product/service. But the one thing many organizations neglect is value innovation; how do we ensure advantage and affordability or low costs? This requires a lot of back-and-forth processes to ensure that we have the best retention and acquisition strategies for our customers. The real trick of the two is not in creating a whole service/product, but rather in improving what is there, and making the acquisition of a set service affordable for the target market, essentially making the competition irrelevant.

Build Credibility?

Credibility is all about ensuring a name for your brand, and ensuring that customers have the fullest extent of trust and belief in your brand. Credibility can be summed up as consistency in delivery, marketing, advertising, and relationship management. Customers need to feel that not only are you trusted to deliver, but do so in the best-perceived quality possible. As you acquire more customers, try to humanize the experience for increased retention. Build the consistency of relationship management. Another critical factor is the development of technical and soft skills required to set yourself up as the “Go-To” brand for a particular service.

One more crucial aspect of credibility is “Perceived Quality” where you have to ensure that the organizations achieve the highest form of perceived quality for our service/product. You need to ensure that the organization maintains a high perceived quality for your brand.?

Be Seen, Be Known

The last thing you would want your potential customer to say to you is “I love your product, but I never knew about you guys! How do I trust you can do this?” Part of credibility is investing in consumer feedback. Using this feedback as part of your marketing and advertising could work wonders for your brand. Have a Marketing Strategy with clearly stated objectives and implement it! Be where your consumers are and more, grow your profile and network and invest in online marketing. Your potential customers need to know about you, what makes you different, where you are found, what you have to offer, and with whom have you worked. Marketing and advertising are two very crucial parts for not only building but increasing brand awareness.?