BRAND BOOST
AN ENTIRE INDUSTRY AT YOUR BRAND’S FINGERTIPS
The Metals and Engineering sector is the backbone of South Africa’s industrial development. The cluster represents nine out of 20 manufacturing groups and accounts for 29% of total manufacturing in South Africa. Its multiplier effect on the rest of the South African economy is simply huge. More than 1.1 million South Africans work within the sector in more than 9 000 companies. It is a sector dominated by entrepreneurs and small businesses and driven by “people turning ideas into reality”.
Since 1943, SEIFSA has been the galvanizing voice that represents the interests of the sector. From collective bargaining, tariffs, compliance and training to industrial policy, SEIFSA’s objective has always been to put the industry’s wellbeing first. Today, it is a modern organization with seven websites, an e-mail reach of 45,000 individual subscribers, a bi-monthly magazine, two signature events and a range of high-quality specialist publications.
If yours is a brand that aspires to drive home messages of South African inspiration, resilience, expertise and world-class competence and ingenuity – then we urge you to leverage the SEIFSA communications eco-system and benefit from positive messaging and the buying power of 9,000 companies large and small. Get your message across at our events, through our publications, and on our digital platforms. Your marketing efforts will engender good will, trust, loyalty from players in the M&E sector.
SEIFSA currently has three opportunities:
· The SEIFSA Awards for Excellence
Showcasing excellence in seven categories: Innovation, Health & Safety, Social Responsibility, Customer Service, Most Transformed, Environment Stewardship and Best Artisan Development. Choose the “Presenting” sponsor position or become a category sponsor. The benefits will be substantial and long-lasting captured on branded-videos and distributed via traditional and social media. Leverage your sponsorship to your own stakeholders and clients and build trust with new audiences.
· Metals & Engineering Indaba
Attracting leaders and major stakeholders in the industry such as Ministers, Director-Generals and CEOs, the Indaba exists to discuss major policy and strategic issues which talk to the existential existence of an entire industry and the future of the people and companies within it. Again, position yourself as a company that “cares about the big issues” that says we support South African engineering, South African entrepreneurship.
· Celebrating Excellence (Publication)
Your brand represented for posterity next to some of the best companies who have won the prestigious SEIFSA Awards for Excellence in a hard-copy coffee table publication of the highest quality. The book is designed to be displayed at corporate reception areas, ministerial offices, departmental offices, trade shows, foreign missions (embassies and consulates), and agencies such as Brand South Africa, and SA Tourism. We urge you to claim your space today.
Partnering with SEIFSA not just signals your belief in the future of a sector and its resilience – but puts your brand on the front of securing investments into the South African economy, its companies and its people.
We look forwards to sharing more about these initiatives with you and your team at your convenience.
Yours sincerely
Thabang John Matlala
Sales Officer
0713173595