'BRAND AUTHENTICITY' FOR HIGHER EDUCATION (PART 1 OF 3)
It seems without much doubt, that 'brand authenticity' is the single most important thing for higher education providers to focus on these days.
But, how do you actually go about creating this authenticity for your higher education brand today?
Well, here is the first of the '3 Top Practical Tips' that you can hopefully implement right away, to get you kickstarted on the lifelong journey of 'brand authenticity':
1. Transparency + Trust = Authenticity
Of course, the end result we want to get to is 'Brand Authenticity'. But, it all starts with being 'fully transparent', across the board.
Naturally, in order to be able to be 'fully transparent across the board', you need to have 'nothing to hide' about your brand. Not even a teeny tiny bit.
Then naturally, everyone will 'automatically trust' your brand, because it is 'authentic' and you have 'nothing to hide'.
After all, we only distrust people or things, that seemingly have 'something to hide', don't we? Think about it.
So, if you are serious about 'brand authenticity', take the time to do a 'thorough audit of your existing brand'.
Then make further time, to 'build authenticity where it is lacking'.
Of course, this is a lifelong cycle of 'audit and build' that you have to go through, but this could very well be the single best investment you could ever make for your higher education business.
Stay tuned for more tips in my upcoming post!
Speaker, Author, and Lifelong Learner || Fire Chief at Misawa AB, Japan || I help military and civilian managers reach their peak through robust leadership development opportunities, coaching, and public speaking.
11 个月Taking some time to think about your brand…I love that. Authenticity cannot be replaced because it’s originally YOU.
Higher Education Marketeer
11 个月Rebecca Bricknall Hi Rebecca. Hope you don't mind that I write my follow-up thoughts here. Was thinking maybe it might be interesting to sort of brainstorm some possible 'intentions'. Just to sort of 'spark' the introspective process for institutions who may have only been focusing on 'making money', as their intention all this while (no judgement, by the way). Perhaps these institutions may find it to hard, to start the introspective process, of finding the 'genuine intention(s)' for their brand. Let me kickstart the list below: 1. Perhaps you want to grow your counselling school because you genuinely want to improve the landscape and access to mental health services. I would like to welcome anyone and everyone to add to this list, for the collective learning of all. Thank you.