Brand Audits Special Edition 2025

Here is a compilation from The Brand Auditors LLC , a series of few but meaningful articles you probably want to review for your bookmarks.

Let me introduce you to Chris Fulmer (PCM?) Fulmer:Chris Fulmer, PCM? is a seasoned #BrandStrategist and Managing Director with over 15 years of experience in #branddevelopment and #marketing. His expertise spans various industries, including #technology, #B2B services, and #healthcare. Chris specializes in #brandpositioning, #competitiveanalysis, #contentmarketing, and #webdevelopment, helping businesses craft compelling narratives that resonate with their target audiences. His strategic approach combines data-driven insights with creative storytelling, enabling companies to stand out in today's crowded marketplace and forge meaningful connections with their customers. Hit the ?? icon on his profile and start your enhanced branding journey notifications

Grow Market Share Using the Power of Brand Storytelling

You might want to read this: https://connectsyou.ca/the-power-of-brand-storytelling/ | According to a recent study by Headstream, 55% of consumers are more likely to buy from a brand in the future if they love the brand's story. This statistic reveals a fundamental truth: storytelling sells. Companies face immense obstacles as they try to connect with customers. The marketplace is noisy. Countless brands are vying for their attention. Listing product features or promoting benefits no longer gets the job done. To truly connect with customers, businesses must tap into something deeper—the power of narrative."

How CMOs Can Align Marketing Strategies with Business Goals.

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A few years ago, McKinsey & Company conducted a survey of CEOs and CMOs. The results of the survey showed that 90% of CEOs think marketing's role in the company is well-defined. But only 22% of marketers agreed. The disconnect between business leaders and marketing departments runs rampant. This misalignment leads to wasted resources, missed opportunities, and difficulty proving marketing's value to the C-suite. In this post, we'll address this issue by providing a practical framework for aligning marketing strategies with business goals. As a result, marketing leaders can drive meaningful results and demonstrate return on investment

Branding Across Digital Platforms: Social Media, Website, and Beyond.

When it comes to deciding which brands to support, 86% of today's consumers prioritize?authenticity. A consistent brand identity across various online platforms has become more important than ever for companies looking to build trust and increase customer loyalty. However, maintaining a unified brand identity across multiple digital channels can be difficult, especially for mid-sized and large organizations. With the involvement of multiple stakeholders and platforms, inconsistencies can run rampant. The result: a tarnished brand reputation that gives customers reason to question its authenticity.

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Creating a Corporate Brand Identity: A Step-by-Step Guide

Did you know that 59% of consumers prefer to buy products from brands they are familiar with? A strong corporate brand identity is crucial for creating a memorable experience that gets your audience's attention. Consumers have a world full of options. Brands must stand out to be successful. This is especially true for corporations. Large companies with a clear brand identity build trust and loyalty. They communicate their values and mission effectively, making them more relatable.

The article goes on to define corporate brand identity as how a company presents itself to the world, encompassing several key elements such as mission and values, brand personality, visual identity, brand voice, and target audience. It emphasizes the importance of a well-crafted corporate brand identity in increasing recognition, improving customer loyalty, enhancing credibility and trust, strengthening employee morale, and providing a competitive advantage

The piece also outlines steps to create a powerful corporate brand identity, including discovery and audit, defining the brand, developing visual identity, establishing brand voice and messaging, and implementation and management. It concludes by discussing methods to measure the success of brand identity through key performance indicators and various measurement tools

About Chris

Chris Fulmer (PCM?) Brand Strategist | Managing Director Chris has over 15 years of experience in brand development and marketing. He has designed strategies across various industries, such as technology, B2B services, and healthcare. His expertise includes brand positioning, competitive analysis, content marketing, and web development.