Brand Amplifier Weekly: Take Your Personal Brand to the Next Level

Welcome to this week's edition of Brand Amplifier Weekly!

In this issue, you'll find:

• Reconsider Before Reposting on LinkedIn: How It Might Be Damaging Your Engagement
• 1.1 Billion New Pieces of Content Are Published Daily: Here’s How to Be Seen
• Get to Know the SpeakrBrand Team

Reconsider Before Reposting on LinkedIn: How It Might Be Damaging Your Engagement

In the bustling corridors of LinkedIn, where every share, like, and comment holds the potential to spark a conversation or ignite a professional opportunity, there's a widespread practice that might be silently diluting your engagement rates: indiscriminate content sharing.

Many of us, in our quest to remain active and visible on LinkedIn, often repost content from clients, prospects, or thought leaders, believing that it amplifies our engagement and strengthens our professional network.?

However, recent observations and discussions with numerous clients and prospects reveal a counterintuitive outcome—rather than enhancing engagement, excessive reposting may actually be HINDERING it.

Why does this happen??

The answer lies in the intricacies of LinkedIn's algorithm and user engagement behavior. When you share content, LinkedIn's algorithm evaluates its originality and the engagement it generates within your network. Reposted content, especially without added personal insight or commentary, tends to be perceived as less engaging or valuable, potentially causing the algorithm to limit its reach.

Your network is looking for insights, opinions, and content that reflect your unique professional perspective. When the majority of what you share is from external sources, you miss out on the opportunity to showcase your own expertise and thought leadership.

So, what can you do instead? Here are a few strategies to enhance your LinkedIn engagement while still supporting and highlighting content from others:

1. Add Your Insight: Whenever you share content, include a personal note or insight. Why do you find it valuable? How does it relate to your industry or professional experience? This not only adds value but also encourages your network to engage with the content.
2. Create Original Content: Balance shared content with original posts. Share your experiences, challenges, and achievements. Original content is highly valued by both LinkedIn's algorithm and your professional network.
3. Engage Actively: Instead of just sharing, engage with content by commenting, asking questions, or sparking discussions. Engagement breeds more engagement, making your profile a hub for meaningful professional interactions.
4. Curate Carefully: Be selective about what you share. Ensure that the content aligns with your professional identity and adds value to your network. Quality over quantity is key to maintaining engagement.

While sharing on LinkedIn is a vital part of networking and engagement, it's crucial to do so thoughtfully. By adding your insights, focusing on original content, and engaging actively, you can transform your LinkedIn presence into a dynamic and valuable resource for your professional community.?

1.1 Billion New Pieces of Content Are Published Daily: Here’s How to Be Seen

In an era where over 1.1 billion new pieces of content are unleashed across social media platforms like TikTok, YouTube, Facebook, and Instagram daily, the struggle for visibility is real.

Amidst this digital deluge, a staggering 59.41% of posts sink into oblivion without a single like, share, or comment. This stark reality begs the question: Is the relentless creation of content for social media a futile endeavor?

The answer is a resounding no.

But the traditional tactics of content creation and distribution need a thorough reevaluation. In the face of overwhelming competition for attention, simply reposting popular content or flooding your followers with posts no longer suffices.

The key to cutting through the noise lies in innovation, authenticity, and strategic engagement. Here's how to revitalize your social media strategy:

Be Original

Your audience craves novelty. Offering fresh, original insights not only captivates attention but also establishes your voice as distinct and valuable.

Quality Over Quantity

The impulse to bombard followers with content can be counterproductive. Prioritize the relevance and value of what you share over the volume of posts.

Invest Wisely

A high production value doesn't inherently translate to success on social media. Substance and relevance to your audience matter more than slick presentation.

Data is Your Friend

Analytics offer invaluable insights into what resonates with your audience. Use this data to refine your content strategy and optimize engagement.

7 Tips to Elevate Your Social Media Game in 2024

Innovate

Strive to share content that breaks new ground or presents ideas in a novel way to captivate and retain audience interest.

Voice Your Opinion

Authenticity attracts. Don't shy away from expressing your unique perspective, even if it means taking a bold stance.

Deliver Value

Educate your audience with insightful data and analyses. Informative content that adds value is more likely to be engaged with and shared.

Trend Wisely

Jump on trends only if they align with your niche and brand identity. Relevance is key to leveraging trends effectively.

Collaborate

Partner with peers in your industry. Collaborations can introduce your content to new audiences and add varied perspectives to your feed.

Get Personal

Share your journey, challenges, and successes. Personal stories foster a deeper connection with your audience.

Content Preferences

Tailor your content to the preferences of each platform's audience. What works on TikTok might not resonate on LinkedIn.

Get to Know the SpeakrBrand Team

Have you ever wanted to get to know the people who make SpeakrBrand run? Now's your chance!?

Our Content Strategist,?Brooke Watson, was featured in?Making That Sale!

Brooke opened up about her transition from a nursing student to a Social Media Marketing Coordinator, a journey fueled by her quest for creativity and making a tangible impact.

At SpeakrBrand, Brooke's knack for authentic marketing, storytelling, and navigating the digital marketing world shines through. Her story is a testament to finding one's true calling and the power of authenticity and innovation in social media.

Read the article here -----> https://makingthatsale.com/from-nursing-student-to-social-media-marketing/?