Brand Alignment...Walking The Walk...The Original AlignBrand??
Whether an individual, organization (private, public, or nonprofit), community, state/province, and/or any place on Earth...
...our brand purpose...
...combined with our brand promise...
...coupled with our brand identity (aspirational state viewed by us)...
...in relationship to our brand image (actual state perceived by others)...
...and the potential brand gap between them...
...attitudinally (i.e., imagined and/or real) and behaviorally...
...is critical to our brand positioning...
...it also determines whether we're in brand alignment...
...or we need a brand adjustment...
...what's the status of your brand identity in comparison to your brand image...
...how do you engage, proactively and reactively, 360o, all stakeholders, directly and indirectly...
...24 x 7 x 52...
...locally, regionally, nationally, and globally...
...what is your respective top 27-box "Respect, Trust, and Value Formula", individually and organizationally...
...do you operate with integrity and congruency...
...or experience challenges between what you promise and what you deliver...
...what's impact on your Total Brand Value?? (TBV??)?
Can you individually and/or organizationally afford to be out of brand alignment, short- or long-term?
Your thoughts?
Greg
Individual coaching and organizational consulting
5 年When you pay an entity to provide a good, product, or service, what's your right to ensure that what they promise is delivered when you pay them? Whether buying a cup of coffee, renting an office, or even negotiating a contract, when the other party says one thing, but doesn't follow through with their brand promise, how should you respond? What's your responsibility to hold them accountable, especially when you're investing your time, energy, and/or money to deliver what they promise??