Brand Agency London introduces generative AI across all marketing channels

Brand Agency London home of global beauty brands Ciaté London, Lottie London and I Am Proud is implementing the use of generative AI across their marketing team. The business has utilised the model teamwide across the marketing, PR, and social media channels using it as a tool to help increase productivity and creative thinking across all marketing channels.

Through the introduction to the marketing channel, ChatGPT 4 was trailed and used to assist Marketing Managers with tasks such as campaign ideations using it as a jumping-off point in mind mapping sessions and exploring the platform when creating consumer profiling. The PR channel have utilised the platform to assist with drafting tactical product press release copy. The social media channel used the platform to assist with content calendar ideations, creating engaging briefs for content creators, research tracking trends and to draft captions that utilises engaging trending words and hashtags.

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The key learning from utilising ChatGPT across the marketing team is that it can assist in tactical tasks and serve as a springboard when it comes to ideation. The Brand Agency London marketing team had success across the different marketing disciplines and found generative AI to be relevant to the brands.

By utilising ChatGPT across our Marketing channel we wanted to share an example of how we can utilise the AI to brainstorm campaign ideation for the Lottie London Consent to Kiss campaign.

By utilising ChatGPT across our PR channel we wanted to share an example of how we can utilise the AI to create a press release for our NEW Body Smooth Talk Exfoliating Body Serum.

By utilising ChatGPT across our Social media channel we wanted to share an example of how we can utilise the AI to brainstorm content calendar ideation for the Hair Proud NEW brand launch.

“At Brand Agency London it is key for our business growth to keep updated and in the know about all technology developments that are happening around us such as generative AI (e.g., ChatGPT 4). It is important for us to experiment and use it as a tool to help boost and support the success of our business by increasing efficiencies and productivity within our teams. At the moment, we are testing and utilising in the front end of the business (marketing) but looking forward to seeing further developments in the back end (e.g., warehousing, supply chain etc.) When technology and the development of technology is used in a positive approach it will aid in positive change and this is what we expect and witnessed thus far. We are closely monitoring the industry conversations and threats related to using generative AI in spreading around fake news/images/facts, incorrect information or breach the protection of personal data aiding us as a business to make decisive, informed decisions. Within the team we embrace advancement in technology as a positive change vs a threat that can help us grow faster and better.” - Nora Zukauskaite, Global Marketing Director at Brand Agency London

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