Bram's Buzz - Edition 14, 2024

Lots of new updates in the 14th edition of Bram's Buzz. The newsletter that keeps you updated on new features, insights and more about Meta Ads and all things digital marketing.

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This newsletter covers Meta Ads updates from Week 46-49, 2024

But first...

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Most important Meta Ads updates

?? 'Target Frequency' is now also available for Meta 'Engagement' campaigns that optimize to 'Maximize ThruPlay views'. [more details]

??? You can now allow Meta to scan product data on your website to automatically update your catalog if a mismatch is detected. [more details]

?? You can now select 'Maximize value of conversions' as the performance goal for app ads. [more details]

?? People based in the EU may now?choose to use Meta's services for free and opt-in to see less personalized ads.?This less-personalized ads option relies on less data to show ads. [more details]

? Meta now allows you to reset suggested content across Instagram Explore, Reels and Feed. [more details]

?? You can now run ads to send traffic to your Facebook Page directly. Before this update, this option was only available for Instagram profiles. [more details]

??? 'Instagram Reels' are now supported when optimizing for video views. When available for your ad account, you can now select the 'Maximize 2-second continuous video plays' performance goal and check the 'Instagram Reels' placement. [more details]

? Meta removed the option to add Poll ads to Facebook and Instagram ad placements. Started November 4, 2024, polling stickers are no longer supported. [more details]

?? Meta finally added 'Google Sheets' to get your Instant Form leads delivered automatically.Before this update, you would connect a service like Zapier to get your leads delivered to Google Sheets. Now you can directly connect Google Sheets to Instant Forms. [more details]

?? The Ultimate Ad Libraries Overview

Learn from the world's leading brands. Discover how competitors are running ads on top platforms like: Google, Meta, Reddit, TikTok, Snapchat and Pinterest.

'Recommended Aspect Ratios' for Meta Ads ?? Save this one!

These are my personal preferences. Consider using my recommended ratios as a guide for each ad placement.

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That's all folks! ??

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All the best,

Bram