Bram's Buzz - Edition 11, 2024

This is the 11th edition of Bram's Buzz. The newsletter that keeps you updated on new features, insights and more about Meta Ads and all things digital marketing.

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This newsletter covers updates from Week 25-31, 2024

Most important Meta Ads updates // More buzz

Meta Ads Updates

? Quick Views in Meta Ads Manager

When available for your ad account, you can now configure your own quick views from your preferred filters. You can also create filters using performance, engagement and conversions metrics or filter by campaign name, placement, audience and much more.

Read more details:

??? Creative ad groups for Flexible Meta ads

1 Flexible ad can now contain up to 78 creative elements! ??

You can now create up to 3 ad creative Groups within 1 single Flexible ad. The most interesting part of this new feature is that it allows you to add a different website URL for each ad group. This means that 1 ad can link up to 3 different website landing pages.

Read more details:

?? Meta Conversions API Event Coverage

Events Manager is now showing a new 'Event Coverage' graph that shows the total number of browser and server events sent to Meta. It's a best practice to send events from both the browser Pixel and Conversions API.

Read more details:

??? New 'ad sources' option to add offers to your Meta Ads

When available for your ad account, you may now showcase your offer by using the new 'Ad sources' section at the ad level. Choose the Offer type and set a percent discount or cash discount amount. Optionally, you could also select a specific valid date range.

You can add up to 20 offers.

Read more details:

??? 'First conversion' count is rolling out

You can now edit the attribution settings to show differences in the conversion count.

'First conversion' counts only the initial measurable conversion that happened after someone clicked or viewed your ad, while 'All conversions' counts every measurable conversion that happened after someone clicked or viewed your ad.

Read more details:

More buzz ??

• Google Ads enhances Pmax campaigns with asset-level conversion reporting [source]
• OpenAI launches 'SearchGPT' [source]
• Google is keeping Third-Party cookies [source]
• TikTok introduces 'TikTok App Center' [source]

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[Dutch] I'm publishing a series about Content Creation.

Earlier this month, I got interviewed by Nienke Helthuis . In this series, I'm sharing quick tips and insights about content creation. Short and to the point.

Go here to watch the first 2 videos:

https://www.youtube.com/watch?v=LDlvOj66xQY&list=PLpsKAFUI6BrbUSQmclaMCdy828gvSkjIF

Nienke specializes in TikTok ads. Follow her insights on LinkedIn.

That's all folks! ??

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Bram