Brains, Bytes & Brilliance

?? Bun? from Romania ????! Follow Natalia Danilov , our Art Director, as she brings you the latest Zeitgeist News with her unique blend of creative flair and visual magic! ?????

???? Shape the Future of Europe, It’s Elections Week!?

2024 is a pivotal year for elections in Brussels and Belgium! On June 9th, you can cast your vote for regional, federal, and European parliaments, followed by municipal council elections on October 13th. After that, it's up to you to adapt your communication strategy accordingly. Your response will shape the future or your organization.??

Lucky for you we have crafted a comprehensive plan that includes all the information you need to equip yourself to get #OneStepAhead and to prepare for the foreseeable future.??

Check it out. ????

The time is now. Start preparing today and secure your strategic advantage in the evolving European political landscape.?

AI, the Future of Comms?

For everyone working in online communication, staying on top of things is essential. Jesús Azogue , COO at ZN, shared how AI is playing a significant role in changing how and what people talk about.?

Monitoring online conversations and analysing their outcomes are among AI’s superpowers, used not only by ZN but by everyone who will want to be the game in town in days to come. In fact, as Jesús highlights, AI’s ability to inform content creation strategies, guide selection of topics and time posts across various channels is virtually limitless. Combined with human expertise, AI can ensure messaging that is both timely and tailored to meet the unique demands of each platform and its audience. ??

Embracing Change ?

We had a chat with our Art Director Natalia Danilov on what would she advise you to stay #OneStepAhead of your digital communication goals.?

What did she say? It’s simple:?

Authenticity is key: AI can boost creativity and efficiency, yes, but keeping a human touch at the heart of things helps to build trust and brand integrity.?

Learning is unavoidable: Keeping up with new trends and technologies keeps organizations flexible and ready for change. Learning from both successes and failures is not only essential for survival but necessary for growth.?

Flexibility is vital: It's important to adapt quickly to new trends and keep an eye on the competition to remain relevant in today’s ever-changing digital environment.?

#ZNLive with Jacques Foul tomorrow! ?

Join us tomorrow at 2 PM for a chat with Jacques Foul , hosted by Philip Weiss and Irem Turkay Ates . We'll chat about AI and Communications, share lessons from Jacques' career as a Communication Consultant, and discuss strategies to boost social media engagement.?Tune in!

#ClientNews?

We’re thrilled to share some exciting updates from Accountability.Fish ! On June 1st, they launched a dynamic banner package on Undercurrent News , for the Principles.Fish campaign.??

Our team, consisting of Angela Souza , Gabija Daug?lait? , Celia Barajas , and Daniel Bartual in collaboration with Mike Klein FIIC, FCSCE, SCMP and Ryan Orgera , has crafted a total of five eye-catching banners for promoting the Equal Access Principles. Our mutual goal is to encourage the industry's stakeholders to endorse the 12 Principles and equal access to Regional Fisheries Management Organizations' meetings, which is a crucial step towards sustainable oceans.?

These banners will be prominently displayed on UndercurrentNews throughout the entire month of June. We are grateful for the collaboration and that we were able to support such an important project.?

#ZNLive With Kriticos Mwsana #Episode 379

Have you ever joined a book club? ????

Last week marked the 379th episode of #ZNLive, where Philip Weiss and Jesús Azogue welcomed their former student Kriticos M. , founder of The Book Club.eu. They discussed how he started the book club and its positive impact in various settings, including corporate environments and prisons. ?

In this episode, they also explored the importance of mindful voting and building a strong online brand. Kriticos’ story demonstrates how staying #OneStepAhead with innovative ideas can build bridges and unite people from different walks of life. ?

Recommendations:??

Kriticos’s Pick: "1984" by George Orwell – A powerful look into a dystopian future.??

Jesús’s Highlight: The Spatial App by Meta – Explore mixed reality applications similar to the Apple Vision Pro.??

Philip’s Favorite: "The Brothers Karamazov" by Dostoevsky – An audiobook diving into deep themes of psychology, religion, and philosophy.??

Did you miss?#ZNLive?Last Friday? Check the highlight post on?LinkedIn.??

In Focus?

Voices of Brussels ?

Last Tuesday, on June 4th, restless.brussels held their Community Connections Night event! The evening featured inspiring talks and a chance to catch up with like-minded individuals.?

Our CEO, Philip Weiss , presented insights on the importance of local democracy as part of the VoteBrussels campaign, emphasizing the power of civic engagement. More on this, here.?

Innovating Green Transport?

This week was the official kick-off of the CLEVER project with a 2-days in-person meeting in Valencia, Spain. The full consortium, including ZN, was present to make sure all partners were introduced and aligned for the upcoming 3 years of action. Topic experts were also invited for a series of workshops, to share their insights and support in this initiative. ?

Check out their posts here and stay tuned for more!

AI Beats and Rhymes??

Our very own Iftekhar Shafin Dip , Digital Project Manager, has taken on a new persona with the help of AI - rapping like the next Eminem! ???

In a little experiment, we transformed Iftekhar into a rap star. The result? A performance that showcases the incredible potential of AI in creative fields.?

Check out the video here and share your thoughts below!

Digital News and Trends?

Instagram Algorithm Shift?

Instagram has rolled out an algorithm update designed to spotlight original content creators and give smaller accounts a boost. This update includes measures to remove aggregator accounts from recommendations and label reposted content to direct users to the original creators. Apart from that it will prioritize original content in recommendations and increase distribution for smaller creators. These changes are part of Meta's strategy to strengthen its connection with creators but also raise questions about potential impacts on engagement and user experience.? Learn more here. ??

Xplicit: Musk opens doors for adult content on X?

Elon Musk's?latest move: welcoming consensual adult content, a radical shift from its Twitter roots. While adult content was allowed on Twitter before Musk took it over, there was no official policy in place. X said it is going to restrict adult content for children and for adult users who choose not to see it. Read it up here. ?

Meet the #ZNetwork?

Natalia Danilov is ZN’s Art Director based in Brussels, with a master’s degree from George Enescu National University of Iasi, she leads a double life as a visionary designer at Pixel Bunny and immersive artist for LOV. Inspired by cinema and theatre, she creates interactive spaces where people become actors in her imaginative plays. In her downtime, she enjoys movie nights with her two playful pet rats, Feta and Cookie.?

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