#No Brainer
Michael Scott
Organic Omnipresent Specialist: Marketing, Sales, Scaleable Systems, Social Media Management, Video Creation, Evergreen Assets, Virtual Working, Digital Nomad
Why you should state your price at the start of your offer
What…I hear you say
Traditionally most people keep their price to the end
They put so much effort into the pitch
That the price kinda loses its impact
Whereas if you say the price at the start
After describing parts your core offer
You get past the no immediately.
Because most people will say no
Humans’ default position is no
Saying yes throws up change and most of your audience don’t like change!
Also for the people that say yes you get them signed up immediately
For the majority of people that still say no
You then use price anchors of what value is to the market
And you make it a ridiculous offer
And to seal the deal add a number of FREE Bonuses
Such that the perceived value of the bonuses are worth more than the core offer
Your audience are then sold on the tremendous value they are getting for FREE
The doubters begin to think “….I get all this other stuff for FREE”
(I throw in 3 software packages for FREE that would normally retail for over $150/month)
I will be talking about how you can stack your offer with so much perceived value so it becomes a “no brainer” in my offer workshop
Drop #nobrainer if you want in