Brain Pennies: We Are All Weird

This book was a little... weird... although I'm sure that is what the author was going for given the title, cover art, and clever marketing in the title with the word "Weird" being flipped the other way.

But that said, Seth Godin, did a great job writing a book that has a lot of hidden gems for those in the marketing world and sales world.

Don't know who Seth Godin is? He's the founder of Squidoo.com, author of thirteen bestselling books, and according to a quick search has an estimated net worth of about $50 million... so yeah, worth listening to.

A Few Gems I Took Note of: Pg. 21

"Force three: Marketing is far more efficient at reaching the weird.

It's easier then ever to reach particular pockets of weird people with stuff they're obsessed with. That makes it far easier to be obsessed, because marketers are willing to go along with your desires, instead of forcing you to do only what they want.

Don't underestimate the power of marketing to make things happen..."

To me, this book boiled down to finding a niche to market to. You can blast an advertisement to the general population and snag a few leads, but if you focus on a niche or even a hyper-niche you're advertising to a group that is already interested in what you are selling... naturally, you're going to see better results.

"If you want to sell $900 handmade rifles to obsessive collectors, the easiest way to grow your sales is to grow the market of obsessive rifle collectors. That means that marketers evangelize this particular weirdness to those who might be entranced by it. And then, as the market grows, they go further, pushing the envelope, making ever lighter and more desired rifles... which means further pushing the edge of what it means to be obsessed. More choices, less mass."

Two words to highlight what Seth was getting at here... Social Media. Think about it. Find a successful product and you'll find a loyal following on Facebook, Instagram, Snapchat, etc. The company is finding a niche and then building a loyal community of obsessed weirdos who not only want to buy their product but market said product for the company for free to other weirdos lol.

There are plenty of other gems in this small book, but these two stood out the most to me.

Bottom line? No matter if you are creating a business or marketing for a business... Find a niche (or a hyper-niche if you can) and then build a loyal community of weirdos who will give you money!

We Are All Weird by Seth Godin

#smallbiz #hustle #USA #business #marketing #consultation #entrepreneurs #restaurant #retail #branding #growth #entrepreneur #entrepreneurship #entrepreneurlifestyle #startup #digitalmarketing #sales