Brain Health Supplements - Industry Overview and Future Projections

According to the latest market research study published by P&S Intelligence, the global brain health supplements market reached a value of USD 9,238.2 million in 2023 and is anticipated to grow to USD 16,113.9 million by 2030, with a steady CAGR of 8.4% from 2024 to 2030. The surge in demand for supplements targeting attention, memory, and stress management, particularly among the elderly, is driving this growth.

Changing consumer beliefs about nutrition and vitamins are shaping the market landscape, with an increasing preference for plant-based options like omega-3 supplements among those embracing vegan lifestyles. According to Shanna Peevey, Director of Consumer Research, interest in veganism has seen a sevenfold increase over the past five to six years.

A World Health Organization report indicates that the global population aged 60 and above will grow from 12% in 2015 to 22% by 2050. With this aging population, the prevalence of brain-related conditions such as Alzheimer’s, migraines, Parkinson’s, insomnia, and other cognitive disorders is expected to rise. Alzheimer's disease, characterized by symptoms like memory loss and speech impairment, is particularly concerning.

Download detailed report analysis on Brain Health Supplements Industry Research Report, 2030

Key Insights:

• The herbal extracts segment is expected to grow at a CAGR of 8.7%, featuring ingredients such as ginkgo biloba, curcumin, ginseng, and green tea extract, which enhance memory, cognitive function, and reduce mental fatigue.
• There is a growing demand in countries like China and India for herbal supplements, and traditional Chinese medicine is gaining traction in Western markets.
• The vitamins and minerals segment is set to expand significantly, with key nutrients like B1, B2, B9, and omega-3 essential for brain function, mood stability, and headache relief, often included in multivitamins.
• Natural supplements, accounting for 55% of global revenue in 2023, are preferred over synthetic options due to consumer demand for natural ingredients.
• Memory enhancement supplements generated the highest revenue share, at around 30% in 2023, driven by rising cases of dementia and Alzheimer’s disease.
• Stress and anxiety supplements, the second fastest-growing category, highlight the mental health challenges faced by 3 out of 10 individuals aged 13 to 18 diagnosed with anxiety disorders.
• North America led the market with a 50% share in 2023, supported by growing cognitive health awareness and a strong sports industry.
• Europe’s market is growing due to increased mental health awareness and rising Alzheimer’s cases, while the Asia-Pacific region is expected to witness over 9.0% growth driven by brain health concerns and educational demands.