BRAiN child of Design Thinking

“Child is the (under) valued teacher of (Wo)Man” is true to its core across generations and culture.

Today the youth has been exposed to information overload, hence the values in this ocean seem to have been lost. The same youth in colleges and corporates is losing its edge doing things mechanically. There are many platforms today which are helping network enterprising people and Mentors, while very few avenues to develop innovators for the required skills.

BRAiN Framework gives the top 5 suggestive areas to use as tips in the areas of your expertise and Industry, to leverage one’s own Mindset and its potential, balancing the logical and creative avenues thru Design Thinking.

Mirror your BRAiN

There is a need to solve the problems, people will innovate. Innovation will be the key to solve the issues, differently and more effectively.

Why & How of Innovation & Creativity leads success

Interview excerpts of Mr. Shailesh by Chandrashekhar

Q. How your journey has been creative in the industry since last 27 years?

A. I was fortunate to be associated with the industry filled will intellectual people. The opportunity I was pursuing in Technology was disruptive and evolving in Telecom and Mobile Services, which has become reality today. Working with passionate leaders could create & innovate the products impacting the process innovation for global foot print in embedded technologies, under the flag of Made in India. For monetization, business model innovation came during the productisation phase of the Intellectual property created. Developing the creative Talent pool in Industry domains and engineering excellence delivering in global arena of diversity was common.

Q. What is your opinion about the innovation & creativity?

A. More talked about while less understood topic in India which has been the torch bearer for the world on Frugal innovation. Creativity & innovation are different; one is individual driven, while other is adding commercial value to the ideas generated together as a team or organization.

Some of the common myths in people Mindset are, believing I am not born creative, creativity cannot be measured for my role-hence no gain, invention & innovation are too complex for me, i am a Techy-my value is in my knowledge-not creativity, i am too old enough to learn creativity & innovation. Entrepreneurs and employees are stuck with questions like:

·       How can i be innovative, while i am not so creative?

·       My organization is not interested in innovation, why i should worry?

·       I am not making any Product, why creativity is important to me?

Innovation is simple, delivering higher value. Culturally accepting failures, while trying new things. Traditional methods can be done differently challenging the status quo. Early adoption of childhood & youth has to be developed as innovators to foster new generation of scientists like A P J Abdul Kalam Azad, Sonan Wangchuk as education reformers in the place like ladakh.

Q. How do you think one can develop her/his Talent for being creative and adding value in the journey of innovation?

A. To start something new you need to have some fresh idea which can be refined and tested to be practically of use. The competition is tough so to beat that we need to think differently with novel ideas.

A fundamental framework of iiT-VC (ideation & innovation for Technological Value creation) has been utilized by individuals, teams and Organizations for being creative and innovative.

This framework can help not only generate new ideas but also mitigate the risks. Involving different stakeholders in the innovation cycle and measuring the ROI at each stage brings out the benefits of incubators, startups & COEs.

Q. Too many challenges are faced by budding innovators. What is your suggestion to overcome this?

A. Innovation is not a mystical activity or process. It’s the application of new ideas to solve problems, resulting benefits to the society. New doesn’t necessarily mean “new to the world.” In fact, such a high degree of novelty is rare. “New” can simply mean not done before.

Technologies like Robotics, Artificial Intelligence, Automation, IoT, Big Data, Cloud computing have been changing & impacting the way we work in the decade.

Yes the logic’s and the creative magic’s of your BRAiN is required to bring Out of the Box or Lateral Thinking for Disruptive Innovation. “Mirror your BRAiN” as a professional or student leader is the need of time.

Innovative BRAiN when combined with Business & Market intelligence, the opportunities for funding, growth, and brand penetration starts opening up in any industry i.e. Retail, Manufacturing, Banking, IT/ITeS, Telecom, Mobile, Automotive, Healthcare/Life Sciences and so on.

The window of opportunity for all is in next 4 years by believing in yourself and working hard pursuing your dreams.